Marketing Coordinator

Search Influence - New Orleans, LA

Full-time - Entry Level

Remote - New Orleans, LA

Professional, Scientific, and Technical Services

About the position

Search Influence is seeking two entry-level positions: SEO Coordinator and Digital Advertising Coordinator. The ideal candidates are skilled in project management and passionate about digital marketing, specifically search engine optimization or paid advertising campaigns. If you thrive in a fast-paced environment, keep your eye on the ball while keeping track of many tasks, and are hungry to learn, apply today! As a Digital Advertising Coordinator, you will research target audiences to inform digital advertising campaigns, evaluate performance data, and support analysts in the optimization of campaigns. You will use data from advertising platforms like Google, Meta, and LinkedIn combined with data from reporting software like Google Analytics, Google Looker Studio, and call tracking platforms. Your role will also involve driving direction for compelling ad copy and landing pages, monitoring and managing online advertising budgets, and developing budget recommendations. Collaboration with Digital Advertising Analysts and other team members throughout the organization will be essential to create effective digital advertising campaigns. As an SEO Coordinator, you will support the development of SEO and content strategies, track campaign expenses and budgets, and reconcile discrepancies. You will conduct SEO research and competitive analysis, analyze data for client websites for on-site and off-site optimization opportunities, and collaborate with SEO Strategists and team members throughout the organization to ensure search optimization of all marketing efforts. The ideal candidates will have relevant experience in digital marketing, demonstrate a high level of attention to detail, initiative, and ownership, and possess strong analytical and problem-solving skills. They should also be proficient in handling day-to-day tasks on Mac, including Google Drive, and have a strong understanding of website analytics tools such as Google Analytics, Google Search Console, ahrefs, and Semrush.

Responsibilities

• Research target audiences to inform digital advertising campaigns
• Evaluate performance data and support analysts in the optimization of campaigns
• Use data from advertising platforms like Google, Meta, and LinkedIn combined with data from reporting software like Google Analytics, Google Looker Studio, and call tracking platforms
• Drive direction for compelling ad copy and landing pages
• Monitor and manage online advertising budgets and develop budget recommendations
• Collaborate with Digital Advertising Analysts and other team members throughout the organization to create effective digital advertising campaigns
• Support with the development of SEO and content strategies
• Track campaign expenses/budget and reconcile discrepancies
• Support with SEO research and competitive analysis
• Analyze data for client websites for on-site and off-site optimization opportunities
• Collaborate with SEO Strategists and team members throughout the organization to help ensure search optimization of all marketing efforts

Requirements

• Have relevant experience in digital marketing
• Demonstrate a high level of attention to detail, initiative, and ownership
• Be obsessive about organization, timely delivery, and detail orientation
• Possess strong analytical and problem-solving skills
• Demonstrate enthusiasm, energy, and a ‘can do' attitude
• Capacity to quickly learn applicable systems and processes
• Understand how to use advanced functions of Excel for data analysis
• Understand website analytics tools (e.g., Google Analytics, Google Search Console, ahrefs, Semrush, Advanced Web Ranking)
• Have efficient organizational and follow-through skills
• Demonstrate resilience by adapting quickly and easily to changes in the industry and in internal processes
• Proficiently handle day-to-day tasks on Mac (including Google Drive)

Benefits

• Frequent communication to stay in touch and on-task through daily huddles and weekly team meetings via Zoom
• Extensive training on both services and processes
• Access to custom software and CRMs for tracking and organizing client projects and tasks
• Culture of continuous improvement with opportunities for problem-solving and process refinement
• Mentorship from another part of the organization and ongoing 1on1s with direct manager
• Encouragement to complete certifications relevant to work