Marketing Coordinator

$50,000 - $60,000/Yr

Village Plumbing - Houston, TX

Full-time - Entry Level

Houston, TX

Specialty Trade Contractors

About the position

Village Plumbing, Air, and Electric is seeking a Marketing Coordinator to enhance brand presence through social media, email marketing, and community engagement. This role involves content creation, managing digital channels, and fostering local partnerships to strengthen community ties and promote the brand effectively.

Responsibilities

• Oversee and create all organic social content for platforms including Facebook, Instagram, LinkedIn, TikTok, Twitter (X), and YouTube Shorts.
• Manage all email marketing initiatives, including drip campaigns and one-time sends, to drive customer engagement and retention.
• Gather, curate, and develop all necessary content (e.g., videos, photos, customer testimonials) to enhance brand storytelling.
• Build and foster relationships within the local community by coordinating sponsorships and supporting local charities.
• Collaborate with local organizations to increase brand visibility and demonstrate commitment to the Houston area.
• Collaborate with internal teams to ensure cohesive messaging across all digital channels.
• Monitor and respond to social media interactions, cultivating an engaged online community.
• Develop and maintain a monthly content calendar for social media and email campaigns.
• Track, analyze, and report on social media and email marketing performance.

Requirements

• 1-3 years of experience in social media management, content creation, or email marketing.
• Experience in graphic design tools such as Canva and/or Adobe Creative Suite.
• Basic video editing skills for platforms like TikTok and YouTube Shorts.
• Understanding of social media trends and best practices for organic content.
• Familiarity with social media scheduling and analytics tools (e.g., Hootsuite, Sprout Social, Buffer).
• Strong organizational and project management skills.
• Strong interpersonal skills for collaboration.
• Excellent writing and verbal skills.