Marketing Coordinator

Tiff's Treats - Austin, TX

Full-time - Mid Level

Austin, TX

Food Services and Drinking Places

About the position

Tiff's Treats is seeking a Marketing Coordinator who is a self-starter and comfortable working in a fast-paced, startup-style environment. In this role, you'll find yourself at the heart of our marketing efforts, playing a key role in engaging our customer base and driving sales through strategic marketing campaigns. Your responsibilities will span the creation and execution of email content, management of customer data, and cross-functional support to the marketing team in executing cohesive marketing campaigns. As a Marketing Coordinator, you will develop and deploy compelling email marketing campaigns, including drafting content, basic graphic design, list management, and ensuring alignment with our brand voice and goals. You will execute daily management of email campaigns, including setup, editing, and review to ensure best practices, technological standards, and compliance with brand guidelines and regulations. Additionally, you will oversee the QA process for email campaigns, ensuring accuracy in content and functionality of links while maintaining accessibility standards. Collaboration is key in this role, as you will work closely with Digital Marketing, Brand Marketing, Experiential Marketing, and our Cookie Command Center to keep all stakeholders informed and engaged with campaign strategies, particularly focusing on geo-targeted campaigns for market expansion. Staying up-to-date with email marketing trends, including coding, design, testing, and compliance with legal standards, will be essential. You will also conduct A/B testing to refine and optimize email marketing strategies and continually seek and integrate new customer data sources, offering recommendations for innovative marketing initiatives based on insights. Furthermore, you will support the marketing team with calendar updates and cross-functional communication to streamline campaign planning and execution. Managing the inventory of marketing materials, ensuring all resources are current, accurate, and reflect our brand effectively, and coordinating the creation of new materials as needed will also be part of your responsibilities. Clear communication of campaign objectives, timelines, and deliverables across business teams will be crucial to ensure alignment and coordination. Lastly, you will provide marketing support to the Sales Team, including the creation and distribution of email content, Hubspot support, and marketing collateral.

Responsibilities

• Develop and deploy compelling email marketing campaigns, including drafting content, basic graphic design, list management, and ensuring alignment with our brand voice and goals.
• Execute daily management of email campaigns, including setup, editing, and review to ensure best practices, technological standards, and compliance with brand guidelines and regulations.
• Oversee the QA process for email campaigns, ensuring accuracy in content and functionality of links while maintaining accessibility standards.
• Collaborate closely with Digital Marketing, Brand Marketing, Experiential Marketing, and our Cookie Command Center to keep all stakeholders informed and engaged with campaign strategies, particularly focusing on geo-targeted campaigns for market expansion.
• Stay up-to-date with email marketing trends, including coding, design, testing, and compliance with legal standards.
• Conduct A/B testing to refine and optimize email marketing strategies.
• Continually seek and integrate new customer data sources, offering recommendations for innovative marketing initiatives based on insights.
• Support the marketing team with calendar updates and cross-functional communication to streamline campaign planning and execution.
• Manage the inventory of marketing materials, ensuring all resources are current, accurate, and reflect our brand effectively, and coordinate the creation of new materials as needed.
• Communicate campaign objectives, timelines, and deliverables clearly across business teams, ensuring alignment and coordination.
• Provide marketing support to the Sales Team, including the creation and distribution of email content, Hubspot support, and marketing collateral.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• A strong interest in and passion for email marketing, with a desire to develop expertise in this area.
• Excellent communication, organizational, and project management skills.
• Basic proficiency in email marketing platforms (e.g., Iterable) and knowledge of HTML are preferred but not required.
• Ability to work effectively both independently and as part of a collaborative team environment.