Marketing Coordinator

$52,000 - $52,000/Yr

ArborActive - Thompson, CT

Part-time,Full-time - Entry Level

Thompson, CT

About the position

The Part-Time Marketing Coordinator at ArborActive is responsible for enhancing the company's brand visibility and attracting new clients in the tree care and landscaping industry. This role involves developing and executing marketing campaigns, managing social media, and utilizing Google Ads to drive engagement and lead generation. The position is flexible, allowing for part-time hours and remote work, with a preference for local candidates who can participate in community events.

Responsibilities

• Develop and execute strategic marketing initiatives to attract new clients through digital advertising, email marketing, and direct mail campaigns.
• Create and schedule engaging content across ArborActive's social media platforms to connect with the audience and showcase expertise in tree care and landscaping.
• Plan, launch, and optimize Google Ads campaigns to drive website traffic and boost conversions, ensuring campaigns are efficient and deliver measurable results.
• Produce high-quality marketing content such as blog posts, videos, and educational materials to inform and attract potential clients interested in tree and landscaping care.
• Implement SEO best practices to enhance online presence and use analytics tools to track and measure campaign effectiveness, making data-driven decisions.
• Identify opportunities for local events, partnerships, and community involvement to enhance ArborActive's reputation and expand reach.

Requirements

• Proven experience in marketing for tree care, landscaping, or similar industries.
• Strong understanding of lead generation techniques, social media strategy, and Google Ads management.
• Creativity in creating compelling content that resonates with the target audience and promotes services.
• Highly organized and proactive, with the ability to work independently and contribute fresh ideas.
• Skilled in analyzing campaign performance data and adjusting strategies to improve outcomes.

Nice-to-haves

• A passion for gardening, landscaping, or tree care.

Benefits

• Flexible hours
• Meaningful impact on business growth
• Collaborative environment with a supportive team