Marketing Coordinator

Brookdale Senior Living - Sarasota, FL

Full-time - Entry Level

Sarasota, FL

101-250 employees

Nursing and Residential Care Facilities

About the position

The Marketing Coordinator at Brookdale Senior Living plays a crucial role in supporting the sales and marketing efforts of a continuing care retirement community. This position involves providing administrative support to the sales team, coordinating the move-in process for new residents, and ensuring effective communication between prospective residents and the community. The role is designed to enhance the community's marketing strategies and contribute to achieving revenue goals while fostering a welcoming environment for new residents.

Responsibilities

• Provides marketing support services to the sales staff to ensure the timely administration of sales and marketing efforts.
• Utilizes sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and meet or exceed community revenue goals.
• Communicates daily with community sales leader and other key associates regarding the status of all prospective move-ins.
• Serves as liaison between new resident and community by coordinating the move-in process for new residents in an efficient and welcoming manner.
• Coordinates with maintenance and operations on unit turn over (UTOs) and maintains unit availability listings for the sales team.
• Assists community sales leader in scheduling and executing on events including lead generation and lead advancement events.
• Ensures sales office is stocked with marketing information and move-in packets.
• Represents the community and increases awareness through participation in outside events, professional groups, and community involvement as directed by the community sales leader.
• Maintains working knowledge of the lead management system and uses to develop reports.

Requirements

• High school diploma or General Education Degree (GED) required.
• A minimum of one year administrative experience required, preferably in the retirement, hospitality, or medical industry with a proven track record of focus on customer service is required.
• Ability to effectively listen and communicate verbally and in writing.
• Ability to manage time, tasks, and projects in a dynamic environment.
• Ability to operate personal computers and related software including Microsoft Office applications.

Nice-to-haves

• Knowledge of Medicare and Medicaid regulations to include applicable processes, if required in the community.
• Ability to learn and operate the customer relationship database.

Benefits

• Tuition Reimbursement
• Pet Insurance
• Adoption Reimbursement Benefits
• Variety of Associate Discounts
• Early Access to Paycheck with Earned Wage Access
• Full suite of health insurance, life insurance and retirement plans.