Marketing Coordinator

$60,000 - $70,000/Yr

National Health Care Solutions - Dallas, TX

Full-time - Mid Level

Dallas, TX

Administrative and Support Services

About the position

The Marketing Coordinator will play a crucial role in managing marketing programs for Assured Benefits Administrators and Verus Rx, focusing on B2B and Channel marketing. This position involves collaborating with the Director of Marketing to support business objectives, enhance customer acquisition, and improve client retention through effective marketing strategies and campaigns.

Responsibilities

• Manage marketing programs to support specific marketing objectives across different channels and segments.
• Evaluate the impact of marketing programs and activities in achieving their stated objectives, including impact on leads, proposal activity, new sales, and retention.
• Oversee the creative process and development of marketing campaigns across multiple channels, ensuring they are delivered on time, within budget, and meet quality standards.
• Develop business cases for marketing programs at the proposal stage and recommend marketing tactics.
• Create content for internal and external newsletters, email campaigns, presentations, proposals, social media platforms, and others.
• Conduct marketing research projects to generate insights supporting improved marketing strategy and communications.
• Perform quarterly benchmark analysis against direct competitors and analyze market trends.
• Monitor and assess competitive landscape, consumer and U.S. healthcare trends to inform strategic interventions.
• Assist in the planning and execution of internal and external events.
• Create and maintain an internal and external events calendar.
• Order and keep tradeshow and conference materials up to date.
• Collaborate with creative teams and other internal stakeholders in producing marketing materials to support field-facing teams.
• Assist in executing marketing programs from start to finish, driving stakeholder collaboration, and leveraging the right internal processes.
• Support internal organizations in delivering collateral and presentations for sales and account management teams.

Requirements

• 5+ years of experience in marketing.
• Bachelor's degree in marketing, business, or a similar field.
• Strong communication skills (verbal and written).
• Experience building marketing campaigns and reporting on the results.
• Exposure to digital and B2B marketing.
• Competence as a creative writer with an eye for great emails and landing pages.
• Strong project management skills.
• Strong problem-solving ability, including metrics-driven thinking.
• Ability to travel as necessary (10%).
• 5+ years of experience in the PBM or TPA industry.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional growth and career development.
• A supportive and inclusive work environment.
• A chance to make a meaningful impact on healthcare outcomes.