Marketing Coordinator

$40,227 - $40,227/Yr

WeekThink - Jacksonville, FL

Part-time - Entry Level

Remote - Jacksonville, FL

About the position

We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. In this part-time role, you will support the marketing department in executing various campaigns and strategies aimed at driving brand awareness and engagement. The ideal candidate will have a passion for marketing and a strong understanding of digital platforms, with the ability to work collaboratively in a fast-paced environment.

Responsibilities

• Assist in the development and execution of marketing campaigns across multiple channels, including digital, social media, and email.
• Create compelling copy for various marketing materials, ensuring alignment with brand messaging.
• Manage marketing automation tools to streamline campaign processes and improve efficiency.
• Analyze performance metrics to evaluate the effectiveness of marketing initiatives and suggest improvements.
• Collaborate with sales teams to support advertising sales efforts and enhance lead generation strategies.
• Maintain and update the company website using WordPress, ensuring content is current and engaging.
• Support content marketing efforts by researching industry trends and producing relevant articles or blog posts.
• Coordinate email marketing campaigns, including list segmentation, design, and performance tracking.

Requirements

• Proficient in copywriting with a keen eye for detail and creativity.
• Experience with marketing automation platforms to optimize campaign workflows.
• Knowledge of performance marketing principles to drive measurable results.
• Familiarity with sales processes and advertising sales techniques is a plus.
• Basic understanding of HTML for email design and web content management.
• Strong skills in email marketing strategies to effectively reach target audiences.
• Experience in content marketing to create valuable resources for customers.
• Proficient in digital marketing tactics across various platforms to enhance brand visibility.

Benefits

• Professional development assistance
• Referral program