Marketing Coordinator

Pea Group - Washington, MI

Full-time

Washington, MI

About the position

The Marketing Coordinator plays a vital role in supporting corporate marketing initiatives and business development activities. This position is responsible for a wide range of tasks that include assisting in proposal preparation and coordination, conducting marketing research, developing marketing materials, and maintaining project and technical staff resume data. The Marketing Coordinator will also assist with digital marketing initiatives, manage CRM development and maintenance, and coordinate graphic design efforts. Additionally, this role involves organizing tradeshows and events, as well as handling various clerical and administrative tasks related to all marketing efforts. In this role, the Marketing Coordinator will collaborate closely with project teams to produce proposals, statements of qualifications, and related marketing materials, such as presentation materials and brochures, under the guidance of the Senior Marketing Manager. The coordinator will lead the development and maintenance of technical staff resumes, boilerplate information, project descriptions, and other branded materials. They will also be responsible for updating and maintaining templates for proposals, qualifications packages, resumes, and PowerPoint presentations. The Marketing Coordinator will plan and coordinate marketing and business development activities, including conferences, tradeshows, and mixers. They will work collaboratively to develop social media content and lead the graphic production and writing of all social media posts, again with oversight from the Senior Marketing Manager. Other responsibilities include assisting with digital external newsletters, website updates, employee engagement activities, award submissions, and marketing and business development planning efforts. The coordinator will also manage SWAG inventory and ordering, support business development efforts, maintain social media sites and company website information, and coordinate services of specialized consultants and vendors. Researching target markets, competition, potential clients, and client satisfaction is also a key part of this role. The Marketing Coordinator will stay actively involved in professional and community organizations, maintain industry knowledge through educational workshops or classes, and assist with the development and implementation of a corporate CRM platform. They will also assist in acquiring corporate and individual licensure in new states and draft monthly, quarterly, and yearly analytics reports. Finally, the coordinator will assist in developing an annual social media content calendar and perform other duties as assigned.

Responsibilities

• Collaborates with project teams and leads the production of proposals, statements of qualifications, and related marketing materials with oversight from the Senior Marketing Manager.
• Leads the development and maintenance of technical staff's resumes, boilerplate information, project descriptions, and other branded material.
• Updates and maintains templates for proposals, qualifications packages, resumes, and PowerPoint presentations.
• Plans and coordinates marketing and business development activities, including conferences, tradeshows, and mixers.
• Collaborates to develop social media content and leads the graphic production and writing of all social media posts with oversight from the Senior Marketing Manager.
• Assists with digital external newsletters and website updates.
• Assists with employee engagement activities and award submissions.
• Supports the business development efforts of the organization.
• Maintains social media sites, company website information, and other digital media in collaboration with the Marketing team.
• Coordinates services of specialized consultants and vendors (photographers, publishers, printers, website designer, etc.).
• Researches target markets, competition, potential clients, and client satisfaction.
• Stays actively involved in professional and community organizations and maintains industry knowledge by attending educational workshops or classes.
• Assists with development and implementation of a corporate CRM platform.
• Drafts monthly, quarterly, and yearly analytics reports.
• Assists in the development of annual social media content calendar.
• Performs other duties as assigned.

Requirements

• Bachelor's degree in marketing or communications, or other related discipline, or associate's degree and related experience.
• Minimum of four (4) years of marketing experience in the A|E|C industry preferred.
• Knowledge of marketing, branding, and business development strategy.
• Experience in preparing proposals under tight timelines and collaborating with technical staff.
• Experience in developing and maintaining project information sheets and technical staff resumes.
• Experience in creating marketing promotional materials for print or digital publication, both internal and external.
• Experience in planning and coordinating events, both internal and external.
• Experience in conducting marketing research, both primary and secondary.
• Experience using digital platforms, such as WordPress, LinkedIn, Facebook, MailChimp, and SurveyMonkey.

Nice-to-haves

• Proficient in Adobe Creative Suite and Microsoft (Adobe Photoshop CS, Adobe Illustrator CS, Adobe InDesign CS, etc.).
• Demonstrates professional verbal, technical and creative writing skills.
• Ability to effectively work on a team, develop ideas and team consensus, and adapt to opposing viewpoints.
• Demonstrates sound prioritization and applies appropriate sense of urgency.
• Cooperative with others on the job and displaying a good-natured and positive attitude.
• Focused attention to detail and proofreading.
• Demonstrates ability to take initiative and has solid organizational skills.
• Persistently completes assigned tasks efficiently and exercises sound business judgment.