Marketing Coordinator

MarineMax - Monkey Island, OK

Full-time - Entry Level

Monkey Island, OK

Motor Vehicle and Parts Dealers

About the position

The Marketing Coordinator plays a crucial role in analyzing market trends and developing tailored marketing plans for stores. This position involves coordinating company-wide marketing activities, including advertising, promotions, and events, while collaborating closely with the VP of Marketing and regional offices to enhance brand visibility and drive sales.

Responsibilities

• Develop marketing plans for each store.
• Work directly with the VP of Marketing to assist with local and national advertising and branding efforts.
• Aid in the coordination of strategic marketing alliances and assist in the production of collateral materials.
• Track marketing promotions and assist in planning, developing, and coordinating all marketing strategies and plans.
• Interface with regions to identify marketing and sales opportunities and resolve potential issues.
• Maintain strong vendor relationships with marketing partners, including ad agencies and public relations firms.
• Assist regional offices with planning industry trade shows and special events.
• Conduct analysis of potential marketing programs and market research.
• Stay current on publications and industry-related information that impacts the company's marketing position.

Requirements

• Bachelor's degree with two to four years of experience in marketing or a related field.
• Strong marketing planning skills, including analysis and selection of tactical elements to meet goals.
• Highly organized with effective telephone and team skills.
• Strong communication and interpersonal skills to manage multiple deadlines and demands.
• Creative writing skills and proficiency in computer applications such as Word, Excel, PowerPoint, and Publisher.