Marketing Coordinator

$47,840 - $65,000/Yr

The Rally Hotel in Denver - Denver, CO

posted 3 days ago

Full-time - Entry Level
Denver, CO

About the position

The Marketing Coordinator at The Rally Hotel serves as the brand voice for the hotel's digital communication channels, focusing on creating and managing digital marketing campaigns. This role involves content creation for social media, website management, and event promotion, aiming to enhance the hotel's visibility and engagement with audiences.

Responsibilities

  • Manage social media by creating content, production, posting, and online conversations across the hotel's and other Sage entities' social media channels.
  • Maintain brand voice and build engagement amongst various social channels.
  • Stay on top of social trends and engage new methods to capitalize on new marketing opportunities.
  • Assist with updating the hotel's and other Sage entities' websites by editing and creating new content.
  • Manage holiday and area events calendar on property websites.
  • Assist in content creation and design of menus, posters, and collateral for property/outlet events.
  • Assist in planning and promoting events to drive traffic and revenue.
  • Coordinate with vendors and internal teams for event execution and promotional activities.
  • Coordinate with PR agencies and media outlets to promote hotel news, events, and special offers.
  • Develop and maintain partnerships with local businesses and influencers for cross-promotion opportunities.
  • Develop a content calendar to ensure consistent posting across platforms, aligning with hotel goals, local events, and brand promotions.
  • Create and manage multimedia content to diversify engagement across platforms like Instagram, TikTok, and YouTube.
  • Assist in email marketing campaigns, including newsletters and targeted promotions, using CRM tools to segment audiences and personalize content.
  • Manage influencer relationships, identify potential brand ambassadors, and facilitate collaborations to enhance the hotel's visibility.
  • Collaborate with internal departments to align marketing strategies with property-wide goals.

Requirements

  • Bachelor's degree or equivalent experience in Advertising, Marketing, Journalism, Communications or a related field preferred.
  • One+ year(s) of employment in a related position with this company or other organization(s).
  • Excellent oral and written communication skills.
  • Basic level of copywriting skills and experience.
  • Detail oriented and organized.
  • Proficient in Microsoft Office Applications; experience with Adobe Illustrator, Photoshop, and InDesign is a plus.
  • Strong understanding of social media platforms.
  • In-depth knowledge of digital media and social trends.
  • Self-starter with above average planning and organizational skills.
  • Creative team player with good people skills.

Nice-to-haves

  • Experience with video editing and multimedia content creation.
  • Familiarity with CRM tools for email marketing.

Benefits

  • Medical, dental, vision insurance
  • Health savings and flexible spending accounts
  • Basic Life and ADD insurance
  • Paid time off for vacation, sick time, and holidays
  • Eligible to participate in the Company's 401(k) program with employer matching
  • Employee Assistance Program
  • Tuition Reimbursement
  • Great discounts on Hotels, Restaurants, and much more.
  • Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.
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