Marketing Coordinator

Campbell Oil Company - Elizabethtown, NC

Full-time

Elizabethtown, NC

Merchant Wholesalers, Nondurable Goods

About the position

The Marketing Coordinator (Brand Associate) will work closely with the business and marketing team to enhance brand awareness and drive business growth through digital and traditional marketing channels. This role is essential for ensuring consistent brand messaging and image across various platforms, collaborating with cross-functional teams to align brand initiatives with business objectives.

Responsibilities

• Contribute to the development of brand strategies and marketing plans in collaboration with the business and marketing team.
• Assist in planning, developing, and executing monthly content calendars.
• Analyze data for all digital media platforms and apply results to future content calendars.
• Conduct market research and competitive analysis to identify brand positioning opportunities.
• Help define target audience segments and develop customer personas to guide brand messaging and communication.
• Support the creation and maintenance of brand guidelines to ensure consistent brand voice, tone, and visual identity across all channels.
• Assist in developing compelling brand messages for marketing materials, including advertisements and social media posts.
• Collaborate with the creative team to develop visually appealing marketing collateral.
• Assist in organizing and planning customer engagement and corporate events.
• Design graphics and gather material for marketing departments.
• Assist in the implementation of brand activation plans and campaigns.
• Monitor and analyze campaign performance metrics, providing insights for optimization.
• Support the execution of marketing initiatives.
• Work closely with sales teams to ensure alignment between brand strategies and sales initiatives.
• Collaborate with product development teams to provide market insights for new product launches.
• Coordinate with external agencies to ensure brand consistency in communications.
• Prepare regular reports on business and brand performance, tracking key metrics.

Requirements

• Bachelor's degree in marketing, business administration, communications, or a related field.
• Strong understanding of branding principles and marketing concepts.
• Excellent verbal and written communication skills.
• Proficiency in digital marketing platforms and social media management.
• Detail-oriented with strong organizational and project management abilities.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Collaborative team player with the ability to work effectively across departments.
• Familiarity with market research methodologies and tools is a plus.
• Prior experience in brand management or marketing is advantageous.

Nice-to-haves

• Familiarity with market research methodologies and tools is a plus.
• Prior experience in brand management, marketing, or related roles is advantageous.

Benefits

• Flexible schedule
• Leadership training provided
• Opportunities for advancement
• Paid time off
• Family first atmosphere
• Competitive Total Compensation Plans
• Monthly team building exercises