MARKETING COORDINATOR

$68,000 - $82,000/Yr

Supherb Farms - Turlock, CA

Full-time - Mid Level

Remote - Turlock, CA

Food Manufacturing

About the position

The Marketing Coordinator at Supherb Farms plays a crucial role in supporting the Marketing Team in executing various marketing campaigns and programs. This position is designed to ensure flawless execution across all marketing touchpoints, which may include website management, content marketing, paid media, social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, and marketing automation. The Marketing Coordinator will also be responsible for organizing and managing events, including trade shows and industry participation, while continuously improving the processes associated with these events. In this role, the Marketing Coordinator will work closely with the Marketing, Sales, and Culinary teams to develop annual event plans, strategies, budgets, and performance metrics for approximately two to three events per year. This includes leading the entire event journey from planning and execution to measuring success and hosting post-event debriefs. The coordinator will also support sales with marketing needs for sales-sponsored events and will be responsible for creating marketing campaigns around key industry events, including content and asset creation, as well as communication development before, during, and after the events. Additionally, the Marketing Coordinator will lead the annual update of marketing collateral, ensuring that all materials are accurate and compliant with brand guidelines. This includes supporting the Brand Manager in the development of sales and marketing materials, signage, trade show collateral, and digital content. The role requires strong writing skills and the ability to coordinate with various stakeholders to produce impactful content that reflects SupHerb Farms' brand positioning. As a HubSpot subject matter expert, the Marketing Coordinator will advocate for the use of HubSpot to solve business problems and identify new revenue opportunities. They will support the execution of marketing campaigns using HubSpot's marketing automation features, including workflows and reporting. The coordinator will also assist in implementing annual touchpoint plans that encompass paid, owned, and earned media tactics, and will play a key role in social media activities and community management. Overall, this position requires a proactive, detail-oriented individual who can manage multiple projects simultaneously and thrive in a fast-paced environment. The Marketing Coordinator will also be involved in new product launches, competitor analysis, and other special projects as needed.

Responsibilities

• Support the Marketing Team in executing marketing campaigns and programs.
• Lead strategy, execution, and measurement of trade show and industry events participation.
• Develop marketing sponsored annual event plans, strategies, budget, and performance metrics for events.
• Coordinate events by identifying, assembling, and organizing requirements, establishing contacts, sourcing and managing vendors, and developing schedules.
• Manage marketing campaigns around key industry events including content/asset creation and communication development.
• Lead annual collateral update brief development and ensure compliance with brand guidelines.
• Act as a HubSpot subject matter expert and support marketing automation efforts.
• Assist in implementing annual touchpoint plans for paid, owned, and earned media tactics.
• Create shareable content for social media and assist with community management.
• Analyze website and marketing metrics and make recommendations for improvement.

Requirements

• College degree in marketing or business, or equivalent experience.
• Minimum 3-5 years of actual work experience in marketing.
• Highly knowledgeable in Adobe Premiere Pro, Photoshop, Illustrator, Canva, Microsoft Office Suite, WordPress, HubSpot, LinkedIn Ad Manager, and Google Ad Manager.
• Strong writing skills in both short and long form.
• Excellent oral and written communication skills.
• Detail-oriented with exceptional organizational skills.

Nice-to-haves

• Experience with marketing automation tools and techniques.
• Familiarity with SEM and SEO best practices.
• Ability to work cross-functionally and collaboratively with various teams.

Benefits

• Competitive salary range of $68,000 - $82,000 per year.
• Remote work flexibility with occasional office presence as needed.
• Opportunities for professional development and growth within the company.