Marketing Coordinator

Englefield Oil Company - Heath, OH

Full-time - Entry Level

Heath, OH

101-250 employees

Gasoline Stations and Fuel Dealers

About the position

The Marketing Coordinator position at Englefield Oil is a dynamic and engaging role designed to support the Duchess Convenience Stores, a family-owned chain with over 60 years of experience in the convenience store industry. This full-time position is based in a fast-paced environment where the primary focus is on digital marketing initiatives, particularly through social media and website management. The successful candidate will be responsible for planning and executing social media campaigns that promote brand awareness and support various promotions. This includes collaborating with team members to develop creative resources, scheduling campaigns, and implementing brand messaging strategies across platforms such as Facebook, Instagram, and TikTok. In addition to social media management, the Marketing Coordinator will engage in videography and photography tasks, both in-house and with external creative partners. The role also involves optimizing web traffic by developing and editing site pages, utilizing search engine optimization techniques, and analyzing web experiences to enhance user engagement. The coordinator will be expected to keep the management updated with trends, analytics, and other relevant information that can influence marketing strategies. Customer service is another critical aspect of this role, as the Marketing Coordinator will serve as a customer-facing representative of the Duchess brand. This includes addressing customer service requests through various channels such as the internal HelpDesk, website contact forms, email, and phone. The coordinator will also manage internal logistics, ensuring that the marketing team’s needs are met efficiently. Furthermore, the position requires managing and auditing supplies and signage, organizing content on the Team Google Drive, archiving important documents, and developing files for events and signage needs. The Marketing Coordinator will play a vital role in maintaining the organization and effectiveness of the marketing team’s assets.

Responsibilities

• Plan and implement social media campaigns to support promotions and brand awareness.
• Collaborate with the team to obtain and develop creative resources.
• Schedule and implement marketing campaigns across various platforms.
• Develop brand messaging and strategy on social media platforms including Facebook, Instagram, and TikTok.
• Conduct videography and photography work in-house and with external partners.
• Optimize web traffic by developing and editing site pages.
• Utilize search engine optimization and analytics to improve web experiences.
• Schedule and implement loyalty and promotional changes as needed.
• Field and address customer service requests through various channels.
• Represent the Marketing Team in internal logistics and communications.
• Manage and audit supplies and signage for marketing needs.
• Organize and manage content on the Team Google Drive and archive important documents.

Requirements

• Bachelor's degree in Marketing or a related field.
• Previous experience in a marketing role.
• Intermediate to advanced experience with MAC software.
• Excellent verbal, written communication, and interpersonal skills.
• Working knowledge of HTML, Adobe Creative Suite, Analytics, and web technology.
• Strong understanding of SEO and media relations.
• Proficient in project management.
• Advanced knowledge of MS Office Suite and Outlook; familiar with Google Drive, Docs, and Sheets.
• Strong attention to detail and organizational skills.
• Self-motivated with the ability to work effectively under deadlines.