Marketing Coordinator

St. Mary's Health Care System - Athens, GA

Full-time - Mid Level

Athens, GA

Hospitals

About the position

The Marketing Coordinator at St. Mary's Health Care System is responsible for planning and coordinating marketing objectives to enhance and maintain optimal occupancy in Independent and Assisted Living facilities. This role requires a blend of marketing expertise and sales acumen within a healthcare context, ensuring effective communication and outreach to potential residents and their families.

Responsibilities

• Plan and coordinate marketing objectives to increase occupancy in Independent and Assisted Living.
• Develop and implement marketing strategies and campaigns.
• Analyze market trends and adjust marketing strategies accordingly.
• Respond to inquiries and complaints from customers and regulatory agencies.
• Interpret financial reports and legal documents related to marketing efforts.

Requirements

• Bachelor's degree from a 4-year college or equivalent experience.
• Minimum of 2 years experience in a marketing/sales position in a healthcare setting.
• CPR certification required.
• Ability to read, analyze, and interpret professional journals and financial reports.
• Strong analytical skills to calculate figures and amounts such as percentages and interest.