Marketing Coordinator

Cottingham & Butler - Dubuque, IA

Full-time - Entry Level

Dubuque, IA

Insurance Carriers and Related Activities

About the position

The Marketing Coordinator at HealthCheck360 will play a crucial role in developing and implementing strategic marketing initiatives aimed at improving employee health through partnerships with organizations. This position involves collaborating with a dynamic marketing team to create engaging content and optimize marketing strategies across various platforms.

Responsibilities

• Plan and implement marketing and sales initiatives to drive traffic, engagement, and leads.
• Ensure all content is on brand, consistent in style, quality, and tone, and optimized for search and user experience across all channels.
• Collaborate across functions to deliver an effective content marketing strategy and editorial plan.
• Adopt a brand publisher mindset to create content that captures brand value and optimize the path to conversion.
• Manage editorial calendars and workflows, maintaining brand voice, style, and tone.
• Oversee digital content hubs and social channels, including email/newsletter distribution.
• Integrate content programs with brand campaigns to drive demand, regularly measuring and optimizing campaigns.
• Nurture sales leads and manage customer education programs.
• Present and report on campaign strategy and results.
• Coordinate Requests For Proposals (RFPs) from prospective clients.

Requirements

• Proven editorial and persuasive writing skills.
• Exceptional people skills.
• Proficiency in content creation and distribution strategies.
• Passion for new technology tools, especially AI.
• Clear articulation of business goals behind content creation.
• Leadership and project management skills.
• Familiarity with marketing principles and adaptability based on data.
• Strong persuasion and presentation skills.
• Experience creating a resource or library of organized content.
• Continuous learning of the latest platforms and marketing solutions.
• Ability to screen out sales pitches and focus on relevant brand and customer stories.
• Comfortable representing the company at meetings, interviews, trade shows, etc.

Nice-to-haves

• 3-5 years of marketing or sales experience preferred, but not required.
• Experience in channel marketing and/or the healthcare space is a plus.
• CRM, Salesforce, or Hubspot experience preferred.

Benefits

• Opportunities for professional development and skill enhancement.
• Collaborative and innovative work environment.