Marketing Coordinator

$55,000 - $75,000/Yr

Magellan Financial - Huntsville, AL

posted 3 months ago

Part-time - Mid Level
Onsite - Huntsville, AL
Professional, Scientific, and Technical Services

About the position

As a Marketing Coordinator at Cloud Financial, you will play a crucial role in shaping and executing innovative digital marketing strategies that enhance the reach and effectiveness of our financial advisors. Our firm is dedicated to providing comprehensive financial planning services, and your contributions will be pivotal in helping us achieve our mission. You will be at the forefront of crafting marketing initiatives that not only create awareness of our advisor services but also drive engagement with high-net-worth clients. This position requires a blend of creativity and analytical skills, as you will be responsible for managing and optimizing digital sales funnels, utilizing tools such as Facebook advertising and automated digital campaigns to maximize client engagement and advisor success. In this role, you will design and implement comprehensive digital marketing strategies that align with our overall business goals. You will oversee and refine the digital sales funnel, ensuring a seamless transition from lead generation to conversion. Your expertise will be essential in managing paid advertising campaigns across multiple platforms, focusing on efficiency and return on investment (ROI). Collaboration with cross-functional teams will be key, as you work to align digital marketing strategies with the broader objectives of the company. Additionally, you will analyze and report on campaign performance, providing actionable insights to senior management to inform future marketing efforts. At Cloud Financial, we pride ourselves on being leaders in financial and insurance planning, and we are committed to investing in the success of our team members. By joining us, you will be part of a rapidly growing company that values initiative and excellence, and your work will directly contribute to the financial well-being of our clients and the success of our financial advisors.

Responsibilities

  • Design and implement comprehensive digital marketing strategies to create awareness of our advisor services
  • Manage and refine the digital sales funnel, from lead generation to conversion
  • Oversee and optimize paid advertising campaigns across multiple platforms, focusing on efficiency and ROI
  • Collaborate with cross-functional teams to align digital marketing strategies with overall business goals
  • Analyze and report on campaign performance, providing actionable insights to senior management

Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field
  • Minimum of 5 years' experience in digital marketing, with a proven track record in developing successful campaigns
  • In-depth knowledge of digital marketing tools and platforms, including CRM software and Facebook Ads Manager
  • Strong analytical skills and data-driven thinking to assess campaign effectiveness and market trends

Nice-to-haves

  • Experience in financial services or similar regulated industry
  • Mastery of SEO/SEM, data analytics, and content management systems
  • Excellent interpersonal and communication skills, capable of presenting ideas and results to various stakeholders

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
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