Marketing Coordinator

$46,236 - $57,795/Yr

University of North Dakota - Bismarck, ND

Full-time - Entry Level

Bismarck, ND

Educational Services

About the position

Bismarck State College is seeking a dynamic and detail-oriented Marketing and Communication Coordinator to support the institution's public affairs initiatives. This full-time position focuses on developing and implementing marketing strategies, ensuring brand consistency, and managing events and projects to enhance student success and community engagement.

Responsibilities

• Design and implement effective marketing strategies that align with public affairs initiatives.
• Develop and produce content for various marketing materials, ensuring clarity and consistency with branding.
• Organize and manage institutional events, including media coverage.
• Oversee public affairs projects to ensure timely and accurate completion.
• Assist in the development and execution of marketing campaigns.
• Organize, edit, and arrange multimedia content for various platforms.
• Serve as a backup to the Marketing and Design Manager for marketing buys and purchases.
• Manage the marketing budget, ensuring cost-effective strategies.
• Track and analyze key performance metrics and maintain marketing databases.
• Coordinate media requests, including interviews and promotional materials.
• Lead communication and promotion of events, including drafting press releases.
• Collaborate with faculty, staff, and external partners to promote programs and initiatives.
• Promote and support brand awareness across all platforms.
• Oversee workflow and communication of projects through the Public Affairs project tracking system.
• Monitor expenses and manage budgets, implementing cost-saving measures.
• Manage billing, invoices, and purchasing cards for the Public Affairs department.
• Develop and maintain processes for organizing Public Affairs materials.
• Proofread materials to ensure they meet brand standards.

Requirements

• Associate degree in communications, marketing, creative writing or related discipline.
• Three years of experience in an applicable field.
• Excellent computer software skills (Microsoft Word, Excel, Access, PowerPoint, etc.).
• Ability to work under pressure and pay attention to detail.
• Task-oriented with excellent organizational skills.
• Ability to write clearly and concisely.
• Excellent interpersonal skills and ability to work cooperatively with diverse personalities.

Nice-to-haves

• Bachelor's degree in communications, creative writing, or marketing.
• More than two years of directly related experience.
• Marketing and content development experience.
• Office or project coordination experience.
• Experience working in higher education.

Benefits

• Paid health insurance
• Life insurance
• Retirement plan
• Employee tuition waiver
• Spouse/dependent tuition discount