Marketing Coordinator

Texas Rangers - Arlington, TX

Full-time - Entry Level

Arlington, TX

About the position

The Marketing Coordinator plays a crucial role in facilitating communication between various business units and marketing experts, ensuring that marketing deliverables are executed in a timely manner. This position involves a range of project management responsibilities, including project intake, outlining tasks, setting due dates, copywriting, editing, and handling various digital marketing tasks. The Marketing Coordinator is expected to coordinate marketing requests from multiple stakeholders, which may include creating digital marketing assets for web, social media, email, and other platforms, as well as managing event signage, print collateral, radio ads, videos, and sweepstakes rules. In this role, the Marketing Coordinator will gather all necessary information to complete projects, such as due dates, launch dates, budgets, and collateral requirements. Building and maintaining relationships with key stakeholders, both internal and external, is essential, as the Marketing Coordinator serves as the primary point of contact for the Marketing Department. Effective resource management is also a key responsibility, ensuring that all projects are supported by the appropriate marketing team subject matter experts and other internal resources. Vendor management is another critical aspect of this position, which includes issuing Requests for Proposals (RFPs), reviewing vendor proposals, and selecting external partners. The Marketing Coordinator will ensure that all budgets, timelines, and final deliverables are met by external partners and will act as the point of contact for any outside contracted agencies. Collaboration with the Director of Marketing and Advertising, VP of Creative, and SVP of Marketing is necessary to develop and execute comprehensive marketing plans. Additionally, the Marketing Coordinator will work closely with the Business Analytics team to make data-driven marketing decisions and track the performance of assigned marketing efforts. The role also involves creating and maintaining weekly project status reports for each assigned business unit and coordinating projects using digital project management software, specifically Wrike. The Marketing Coordinator will support various internal and general marketing projects as assigned, along with any other duties as required.

Responsibilities

• Coordinate marketing requests from multiple stakeholders including digital marketing assets, event signage, print collateral, and more.
• Gather all necessary information to complete requested projects, including due dates, launch dates, budgets, and collateral.
• Build and maintain key stakeholder relationships as the primary point of contact for the Marketing Department.
• Effectively manage resources for all projects, including marketing team subject matter experts and internal resources.
• Issue RFPs, review proposals, and select vendors to ensure budgets, timelines, and deliverables are met.
• Collaborate with area-specific stakeholders and senior marketing leadership to develop and execute marketing plans.
• Work with the Business Analytics team to make data-driven marketing decisions and track performance of marketing efforts.
• Create and maintain weekly project status reports for assigned business units.
• Coordinate projects using digital project management software (Wrike).
• Support internal and general marketing projects as assigned.

Requirements

• Bachelor's degree preferred in Communications, Marketing, Business, or Public Relations.
• 1-3 years of experience in Marketing; experience in Multicultural Marketing is a plus.
• Strong customer-service oriented attitude.
• Exceptional communication skills, including writing and grammatical ability.
• Exceptional multitasking and organizational ability.
• Ability to work under tight deadlines.
• Positive attitude and detail-oriented with a service mentality.
• Proficient in MS Office, especially Excel and Word.
• Experience with Mac and Adobe Creative Suite.
• Ability to work well in a cross-functional team environment and possess strong interpersonal skills.
• Motivated self-starter.

Nice-to-haves

• Experience in Multicultural Marketing.