Marketing Coordinator

$49,920 - $56,160/Yr

United Way - Albuquerque, NM

Full-time - Entry Level

Remote - Albuquerque, NM

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Marketing Coordinator at United Way of North Central New Mexico (UWNCNM) plays a crucial role in supporting the organization's mission through the coordination and administration of marketing and communications activities. This position involves collaborating with the Director of Marketing to develop and execute marketing strategies, manage projects, and track analytics to enhance the effectiveness of marketing efforts. The coordinator will also be responsible for social media management, content creation, and maintaining communication with various stakeholders to foster relationships that support the organization's goals.

Responsibilities

• Support Director of Marketing in development and execution of marketing strategies and annual marketing plan
• Coordinate with Director of Marketing to identify and implement strategies for improved inter- and intra-departmental communication
• Coordinate projects for annual campaign development, Annual Report and other publications, video production and other large-scale projects
• Establish and track metrics to demonstrate progress toward marketing goals
• Track/account for all agreed upon marketing benefits with partners, 3rd party vendors, sponsors, etc.
• Main note taker at marketing meetings and/or other UWNCNM meetings for the marketing department
• Track all marketing team members required trainings/professional development sessions
• Hold all marketing team members accountable for KPI/production monthly updates
• Coordinate and implement marketing and inter-department staff meetings
• Coordinate/direct all marketing requests to the appropriate party and update marketing team calendar
• Support team in organizing and tracking projects and campaigns
• Execute administrative tasks to ensure department coordination of activities and functions
• Assist with conducting market research and/or help develop engaging innovative marketing strategies
• Employ marketing research to gather data, compile and track web analytics
• Create/maintain all marketing department records on SharePoint
• Assist in organizing promotional events and traditional/digital campaigns
• Compose content for UWNCNM's social media accounts
• Assist with writing copy for marketing collateral
• Communicate directly with donors, volunteers, agencies and/or stakeholders to encourage trusting relationships
• Track all vendor, company, agency interactions
• Contributes to the organizational shared goal of raising funds to support the mission and initiatives.

Requirements

• Bachelor's Degree or Associate's Degree in marketing, analytics or statistics, communications, or related field
• 1-3 years of digital marketing experience
• Proficiency with Microsoft Office Suite
• Strong knowledge and proven experience with email marketing and marketing automation technology
• Experience using Email Service Provider tool: Constant Contact
• Experience with marketing automation platforms
• Experience with social media planner platforms (Hootsuite, Story Light, Planoly, etc.)
• Strong understanding of email and social media marketing concepts and metrics
• Ability to work independently with minimal direction
• Demonstrated attention to detail, creativity, and analytical skills
• Ability to meet deadlines and manage multiple projects simultaneously
• Excellent writing and communication skills (both written and verbal)
• Solid understanding of web metrics and digital analytics.

Nice-to-haves

• Experience with video editing
• Knowledge of general marketing principles
• Ability to create and edit videos
• Experience in project management

Benefits

• Disability insurance
• Dental insurance
• Flexible spending account
• Tuition reimbursement
• Work from home
• Volunteer time off
• Retirement plan