Marketing Coordinator

Plante Moran - Southfield, MI

Full-time - Entry Level

Southfield, MI

Professional, Scientific, and Technical Services

About the position

The Marketing Coordinator will play a pivotal role within the Go to Market team, focusing on the alignment of marketing strategy, demand generation, and marketing technologies. This position is designed for individuals who thrive in a collaborative environment, as the Marketing Coordinator will be the primary point of contact for assigned campaigns and marketing programs. The role involves initiating the creation of content, executing events, and activating various marketing strategies while working closely with cross-functional teams, internal stakeholders, and external partners. The Marketing Coordinator will be responsible for launching a diverse range of experiential, content, and digital tactics that align with the firm's goals. In this role, the Marketing Coordinator will partner with fellow marketing team members, the internal creative studio, channel owners, and other firm groups to execute assigned programs effectively. The responsibilities include coordinating and facilitating task execution using various marketing technologies and project management tools. The coordinator will aid in the planning and implementation of events and sponsorship projects, maintaining relationships with external partners and associations, and acting as a point of contact for assigned practice areas. This includes negotiating sponsorship benefits and coordinating the activation and renewal of sponsorship programs, with event and sponsorship execution potentially comprising up to 50% of the role's responsibilities. Additionally, the Marketing Coordinator will create and edit content for marketing campaigns, which includes writing or editing promotional copy for ads, social media, and email communications, as well as selecting appropriate images. The role supports the implementation of multi-channel campaigns designed to engage and nurture audiences, driving demand in support of practice area and firm goals. The coordinator will track the success of marketing campaigns and provide recommendations for improving future results. They will also facilitate the distribution of digital communications, manage workflows for marketing collateral, and oversee edits and approvals. A strong understanding of CRM systems is essential, as the coordinator will maintain expert-level knowledge and train practice staff in their use to support practice development efforts.

Responsibilities

• Partner with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs.
• Coordinate and facilitate task execution utilizing a variety of marketing technologies and project management tools.
• Aid in coordinating, planning, and implementation around assigned events and sponsorship projects from initiation to reporting.
• Maintain relationships with external partners/associations, acting as a point of contact for assigned practice areas.
• Negotiate sponsorship benefits, coordinate the activation and renewal of sponsorship programs, and key deliverables.
• Create and edit content for marketing campaigns, including writing or editing promotional copy and image selection.
• Support the implementation of multi-channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goals.
• Track success of marketing campaigns and make recommendations for improving results in future campaigns.
• Facilitate the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Marketo.
• Maintain expert level of knowledge in CRM and train practice staff in appropriate use of systems to support practice development efforts.
• Support data analysis and reporting around campaigns, webinars, events, and marketing initiatives.
• Traffic workflows for marketing collateral and communications, overseeing edits, requested changes, and approvals.

Requirements

• Bachelor's Degree in Marketing, Journalism, Communications, Business Administration or other related subject area.
• At least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degree.
• Excellent attention to detail.
• A team player and collaborator.
• Working knowledge of common software applications and digital tools, such as Microsoft Office, Teams, ON24 platforms, Marketo, and Microsoft Dynamics.
• Excellent time management and organizational skills, with the ability to multitask multiple projects/tasks and re-prioritize as needed.
• Experience with CRM and marketing automation software is a plus.

Nice-to-haves

• Experience with CRM and marketing automation software.