Marketing Coordinator

$54,000 - $64,000/Yr

Palatine Park District - Palatine, IL

posted 2 months ago

Full-time - Mid Level
Palatine, IL

About the position

As a Marketing Coordinator at the Palatine Park District, you will play a pivotal role in shaping and executing our marketing strategies. This position is designed for a creative thinker who possesses strong organizational skills and a passion for storytelling. You will be responsible for developing and maintaining a consistent brand message across all marketing channels, ensuring that our communications resonate with the community and reflect the values of the Park District. Your creativity will be essential in crafting compelling messages that engage our audience and promote our offerings effectively. In this role, you will manage our social media profiles, expanding our presence on platforms such as Facebook, TikTok, LinkedIn, and Instagram. You will support our digital marketing efforts, which include managing our websites, mobile applications, and digital signage. By leveraging data analytics, you will create targeted marketing strategies and explore new advertising outlets to enhance our outreach. Additionally, you will plan and execute sponsorship programs, coordinating with various staff members to integrate sponsors into our events and programs seamlessly. Building and fostering community relationships will be a key aspect of your role, as you work to promote the Park District's offerings and engage with local residents. You will also be responsible for creating engaging email communications and assisting in the design and production of both print and digital content. Photography and video coverage will be part of your responsibilities, ensuring that we capture and share the essence of our events and programs.

Responsibilities

  • Develop and maintain a consistent brand message across all marketing outlets.
  • Manage social media profiles and expand the district's presence on platforms like Facebook, TikTok, LinkedIn, and Instagram.
  • Support digital marketing efforts, including websites, mobile apps, and digital signage.
  • Leverage data to create targeted marketing strategies and explore new advertising outlets.
  • Plan and execute sponsorship programs, coordinating with staff to integrate sponsors into events and programs.
  • Foster community relationships to promote the Park District's offerings.
  • Create engaging email communications and assist in the design and production of print and digital content.
  • Provide photography and video coverage as needed.

Requirements

  • Bachelor's degree in Communications, Public Relations, Marketing, Business, or related field.
  • 3-5 years of relevant experience.
  • Proficiency in Microsoft Office Suite, Adobe Creative Suite, Canva, and other relevant software.
  • Ability to work independently in a fast-paced environment.

Benefits

  • Health insurance for individual and family
  • Dental insurance for individual and family
  • Vision insurance for individual and family
  • Paid life insurance
  • A retirement plan with the Illinois Municipal Retirement Fund (IMRF)
  • Paid vacation, personal days, holidays, and sick time
  • Unlimited in-house complimentary programs
  • Seasonal pool passes for indoor and outdoor pools (individual and family)
  • Fitness Center membership (individual and family)
  • Discount at Palatine Hills Golf Course
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