Marketing Coordinator

$33,280 - $37,440/Yr

Unclassified - Bryant, AR

posted 3 months ago

Full-time - Mid Level
Bryant, AR

About the position

We are seeking a dynamic Marketing Coordinator to join our team at Arkansas Storage Center. The ideal candidate will have a passion for marketing and possess a diverse skill set to drive successful marketing campaigns. This role is crucial in collaborating with the marketing team to develop and implement effective marketing strategies that align with our business goals. The Marketing Coordinator will utilize performance marketing techniques to optimize campaigns, ensuring that we reach our target audience effectively and efficiently. In this position, you will manage Google Analytics to track campaign performance and provide insights that will inform future marketing efforts. You will also be responsible for maintaining and updating content on our website, ensuring that it is engaging and relevant to our customers. Supporting sales initiatives through targeted marketing efforts is a key aspect of this role, as is executing email marketing campaigns to engage with our customer base. Additionally, you will assist in creating advertising materials across various channels and contribute to copywriting for marketing collateral. Conducting market research and analyzing trends will be essential to understand our competitive landscape and customer preferences. You will also support product management activities as needed, making this a versatile role that requires a strategic mindset and creativity.

Responsibilities

  • Collaborate with the marketing team to develop and implement marketing strategies
  • Utilize performance marketing techniques to optimize campaigns
  • Manage Google Analytics to track campaign performance and provide insights
  • Maintain and update content on website
  • Support sales initiatives through targeted marketing efforts
  • Execute email marketing campaigns to engage with customers
  • Assist in creating advertising materials across various channels
  • Contribute to copywriting for marketing collateral
  • Conduct market research and analyze trends
  • Support product management activities as needed

Requirements

  • Proven experience in performance marketing and analytics
  • Proficiency in Google Analytics and other relevant tools
  • Strong sales acumen and understanding of customer engagement strategies
  • Knowledge of email marketing best practices
  • Ability to create compelling advertising content
  • Excellent copywriting skills
  • Strong research capabilities to analyze market trends
  • Experience or exposure to product management processes

Benefits

  • Health insurance
  • Dental insurance
  • Paid time off
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