Marketing Coordinator

$37,440 - $43,680/Yr

Canton Racing Products - North Branford, CT

Full-time - Entry Level

North Branford, CT

About the position

Canton Racing Products is seeking a Marketing Coordinator to enhance brand awareness and digital presence through various marketing strategies. The role involves content creation, social media management, and e-commerce activities to drive customer engagement and improve online shopping experiences.

Responsibilities

• Creating and maintaining quality, detailed product listings on our website and customer portals
• Drafting and editing content for social media channels
• Monitoring and analyzing ad campaign performance (both digital and other)
• Developing and managing email campaigns and blog posts
• Expanding keyword database and boosting priority through keyword research
• Creating a positive online shopping experience for direct consumers

Requirements

• Related experience in managing different e-commerce marketplaces
• Ability to generate and implement fresh approaches and creative ideas
• Excellent communication skills, both written and verbal
• Digital photo and/or video editing experience
• Familiarity with digital marketing
• Interest and knowledge of the aftermarket automotive industry
• Attention to detail
• Time management skills

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance