Marketing Coordinator

$58,000 - $65,000/Yr

Nova Home Care - Indianapolis, IN

Full-time - Entry Level

Indianapolis, IN

Ambulatory Health Care Services

About the position

Nova Home Care is a leading provider of high-quality home care services in Indianapolis. We are dedicated to enhancing the lives of our clients by delivering compassionate and personalized care. Our team is committed to fostering a supportive and dynamic work environment where employees can thrive and grow. We are seeking a motivated and experienced Marketing Coordinator to join our team. The ideal candidate will be responsible for developing and executing marketing strategies to promote our services, increase brand awareness, and drive client engagement. This role requires creativity, strong communication skills, and the ability to work collaboratively with our team.

Responsibilities

• Develop and implement marketing plans and campaigns to promote Nova Home Care's services.
• Create engaging content for digital and print media, including social media posts, blog articles, newsletters, brochures, and flyers.
• Manage and maintain the company's social media accounts, website, and other online platforms.
• Coordinate and execute community outreach programs and events to raise awareness about our services.
• Monitor and analyze marketing performance metrics to optimize campaigns and strategies.
• Collaborate with the sales team to develop and implement lead generation and client acquisition strategies.
• Maintain relationships with community partners, referral sources, and other stakeholders.
• Assist with the creation and distribution of promotional materials and advertisements.
• Stay up-to-date with industry trends and best practices to ensure effective marketing efforts.

Requirements

• Bachelor's degree in Marketing, Sales, or a related field.
• Proven experience in marketing, preferably in the healthcare or home care industry.
• Strong understanding of digital marketing strategies and tools.
• Excellent written and verbal communication skills.
• Proficiency in social media management, content creation, and website management.
• Ability to analyze data and derive actionable insights.
• Strong organizational skills and attention to detail.
• Ability to work independently and as part of a team.
• Creative thinker with a passion for marketing and a commitment to excellence.

Nice-to-haves

• 1 year of marketing experience (Preferred)
• 1 year of experience in Marketing & Advertising Occupations (Preferred)
• Willingness to travel: 25% (Preferred)

Benefits

• Competitive salary
• Room for growth and higher salary
• Health insurance
• Paid time off and holidays
• Professional development opportunities
• Friendly and supportive work environment
• 401(k)
• Flexible schedule