Marketing Coordinator

$40,000 - $45,000/Yr

Lifest Creatives - Appleton, WI

Full-time - Entry Level

Appleton, WI

About the position

At Lifest, our mission is to go where the people are with what the people need. We strive to inspire faith, build community, and encourage a commitment to serving God and others. Lifest Experiences exist to meet generations where they are at, and as God works through us to draw them closer to Jesus. We are seeking a motivated and creative Marketing Coordinator to join our team and help us advance this mission. The Marketing Coordinator will be key in developing and executing marketing strategies to promote our experiences, events, and initiatives. This individual will work closely with different Lifest teams to create engaging content, manage social media platforms, and support various marketing campaigns. The ideal candidate will have a strong understanding of marketing principles, excellent communication skills, and a passion for our mission.

Responsibilities

• Develop and manage compelling content for our website, social media channels, email newsletters, and promotional materials, ensuring all content aligns with our brand and mission.
• Create and schedule social media posts, engage with followers, and monitor social media metrics to optimize engagement and reach.
• Assist in the planning and promoting of events, including creating event materials, managing RSVPs, and coordinating with vendors and partners.
• Support the implementation of marketing campaigns, including tracking performance, analyzing results, and making recommendations for improvements.
• Work closely with internal teams, volunteers, and external partners to gather information and create content that supports our organizational goals.
• Conduct market research to stay updated on trends and competitors, analyze campaign performance, and provide insights to refine strategies.
• Effectively participate and manage the CRM platform to utilize the broad donor database and the resources the platform has to offer.
• Manage marketing calendars, track project progress, and handle administrative tasks related to marketing initiatives.

Requirements

• Associate or Bachelor's degree in marketing, or a related field preferred.
• 2-3 years of experience in marketing, graphic, and social media administration is required or a related role with similar experience.
• Strong writing and editing skills, proficiency in social media platforms, and familiarity with marketing tools and software.
• Proficiency in Microsoft Office Suite, WordPress, and basic design software (e.g., Canva, Adobe Illustrator & InDesign).
• Proven experience in marketing, advertising, or related field.
• Proficiency in HTML, WordPress, and marketing automation platforms.
• Strong understanding of SEO principles and best practices.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment.
• Familiarity with content marketing, email marketing, and sales concepts.

Nice-to-haves

• Experience in a non-profit or faith-based organization is a plus.