Marketing Coordinator

$32,496 - $45,981/Yr

Williams Plumbing Heating & Air Conditioning - Greensboro, NC

Full-time - Entry Level

Greensboro, NC

About the position

We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a crucial role in supporting our marketing initiatives and campaigns, ensuring that our strategies align with the overall business goals. This position requires a blend of creativity and analytical skills, as well as a passion for marketing and brand development.

Responsibilities

• Assist in the development and execution of marketing campaigns across various channels, including digital, print, and social media.
• Conduct market research to identify trends, customer preferences, and competitive analysis to inform marketing strategies.
• Collaborate with cross-functional teams to create compelling content for various platforms, including websites, blogs, and newsletters.
• Manage and update the company's website using WordPress, ensuring content is current and optimized for SEO.
• Analyze campaign performance metrics using analytics tools to assess effectiveness and recommend improvements.
• Support advertising sales efforts by creating print advertising materials and coordinating promotional activities.
• Assist in product management tasks by gathering feedback from customers and stakeholders to enhance product offerings.

Requirements

• Proficiency in Adobe Creative Suite for designing marketing materials.
• Strong analytical skills with experience in performance marketing metrics and reporting.
• Familiarity with SEO best practices to improve online visibility and search rankings.
• Knowledge of market research techniques to gather insights on consumer behavior and preferences.
• Experience with WordPress for website management and content updates.
• Understanding of print advertising processes and effective advertising sales strategies.

Nice-to-haves

• 1 year of marketing experience (Preferred)

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance