Marketing Coordinator

Tyree & D'Angelo Partners - Chicago, IL

Full-time

Chicago, IL

About the position

The Marketing Coordinator will serve as a key marketing partner for Veterinarian Partners hospitals, responsible for developing and executing local marketing strategies. This role involves collaborating with hospital leaders to understand their strategic goals and implementing marketing tactics to drive client demand and retention. The position requires a data-driven approach to analyze marketing effectiveness and make informed recommendations.

Responsibilities

• Develop strong relationships with hospital leaders including the Medical Director and Hospital Administrator.
• Serve as the marketing partner/advisor for multiple hospitals in developing and executing a local marketing plan.
• Work closely with operations leaders to understand the strategic plan for each hospital and implement marketing tactics to achieve stated goals.
• Provide day-to-day marketing support for hospitals.
• Develop and implement multi-channel campaigns tailored for hospital use in collaboration with the marketing team.
• Drive new client demand and enhance current client retention through targeted marketing strategies.
• Collaborate with the graphic designer to develop graphics, handouts, and other print assets for hospitals.
• Collaborate with the website development team to update and maintain hospital websites, ensuring content is accurate and engaging.
• Facilitate partnered hospitals' transitions to marketing platforms.
• Set up and execute patient referral and retention programs in collaboration with operations and hospital leadership.
• Engage with hospital leaders and operations to identify and implement local community and sponsorship marketing activities.
• Create and monitor social media strategies, timelines, and calendars for the Veterinarian Partners brand.
• Track and generate KPIs and marketing reporting.
• Support the coordination and selection of promotional assets while assisting in the management of the online store.

Requirements

• Bachelor's degree in Marketing, Communications, or business-related field; or equivalent work experience.
• At least 2-4 years of marketing experience, preferably with demonstrated success in a veterinarian consolidator company.
• High quality standards and meticulous attention to detail.
• Proven oral and written communication skills, organizational and presentation skills to interact with internal and external business partners.
• Ability to focus attention on activities and strategies that drive success.
• Ability to exercise independent judgement.
• 2-3 years of experience in SEO, SEM (PPC), and digital marketing, or a strong desire and commitment to learning and developing these skills.
• Proficiency in Google Analytics, WordPress, SEO tools (e.g., SEMrush, Moz), Google Search Console, back-end SEO, and metadata optimization, or a strong commitment to quickly learning these skills.
• Intermediate to advanced level of knowledge of social media channels (Facebook/IG, LinkedIn).
• Proven experience with content marketing and organic search.
• Experience in cultivating SEO keywords and phrases to drive web traffic.
• Highly motivated self-starter that embraces the challenge of finding unique solutions to challenging problems.

Nice-to-haves

• Agency or multi-site/multi-brand marketing experience.

Benefits

• Competitive compensation consisting of base salary and an annual performance bonus.