Marketing Coordinator

$51,858 - $54,925/Yr

Nerds Support - Miami, FL

Full-time - Entry Level

Remote - Miami, FL

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

We are seeking a motivated and detail-oriented Marketing Coordinator to join our dynamic marketing team. The ideal candidate will play a key role in supporting our marketing initiatives, driving brand awareness, and enhancing our online presence. This position requires a blend of creativity and analytical skills to effectively manage various marketing projects, support lead generation, and contribute to our overall brand strategy.

Responsibilities

• Develop, maintain, and execute a comprehensive Social Media Calendar to ensure consistent, engaging brand presence.
• Coordinate content creation, scheduling, and optimization across social platforms.
• Manage and update the CRM, overseeing contact and company pages, task tracking, and opportunities.
• Create, monitor, and analyze email templates, campaigns, newsletters, and marketing reports.
• Leverage AI tools for lead generation, prospect research, and targeted email outreach.
• Conduct keyword research and monitor SEO performance using industry tools to optimize digital reach.
• Track website user behavior through analytics software, providing insights for user experience improvements.
• Track and report on Weekly KPIs to measure marketing effectiveness and drive strategic adjustments.
• Conduct market research to identify trends and opportunities for growth.
• Conduct lead research using tools like Apollo.io, ZoomInfo, and ConnectWise, managing the lead pipeline effectively.
• Coordinate follow-ups, document outreach activities, and maintain structured notes for seamless communication.
• Regularly update and maintain the website, manage plugin updates, enhance visuals, and publish blog content.
• Optimize site performance using WP Engine, NitroPack, and security tools, maintaining design templates and site copy.
• Utilize ChatGPT for creative content generation and ideas to enhance marketing initiatives.
• Support new hires by assisting in email signature creation following company guidelines.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 2-4 years of experience in digital marketing, social media management, or content creation.
• Proficiency with CRM tools, web analytics, and Google platforms.
• Experience with website maintenance (WordPress) and basic design skills preferred.
• Strong organizational skills with the ability to manage multiple projects in a fast-paced environment.
• Excellent written and verbal communication skills.

Nice-to-haves

• Experience with website maintenance (WordPress) and basic design skills preferred.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Retirement plan