Marketing Coordinator

$52,000 - $62,400/Yr

Joyfolie - Longmont, CO

Part-time,Full-time - Entry Level

Remote - Longmont, CO

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Marketing Coordinator at Joyfolie is responsible for coordinating marketing efforts between the commercial and merchandising departments and the marketing agency. This role focuses on developing and implementing marketing strategies, creating content, managing digital marketing efforts, and ensuring brand consistency. The position is integral to driving Joyfolie's growth and enhancing customer engagement through effective communication and marketing initiatives.

Responsibilities

• Assist in developing and implementing marketing strategies
• Conduct market research and analysis to identify target audiences
• Develop and maintain marketing calendars and timelines
• Set and track marketing KPIs and metrics
• Create high-quality marketing content, including blog posts, articles, social media content, and email campaigns
• Manage content calendars and editorial schedules
• Collaborate with designers to create visually appealing marketing materials
• Optimize content for SEO and social media
• Utilize social media platforms to engage with the target audience
• Analyze website traffic and social media analytics
• Create and execute email marketing campaigns
• Manage email lists and segmentation
• Track email performance and analyze open and click-through rates
• Manage relationships with Marketing and PR agencies
• Protect and promote the company's brand identity
• Ensure brand consistency across all marketing materials
• Monitor brand reputation and address any negative feedback
• Track and report on marketing campaign performance
• Maintain marketing databases and files
• Coordinate with other departments, such as sales and customer service

Requirements

• Bachelor's degree in Marketing or related field
• 1 year of experience in marketing (preferred)
• Strong understanding of digital marketing strategies
• Excellent written and verbal communication skills
• Ability to analyze data and derive insights
• Proficiency in social media platforms and email marketing tools
• Experience with SEO and content optimization

Nice-to-haves

• Experience with graphic design tools
• Knowledge of market research techniques
• Familiarity with brand management practices

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Parental leave
• Vision insurance