Marketing Coordinator

Birkey's Farm Store - Champaign, IL

Full-time

Champaign, IL

Merchant Wholesalers, Durable Goods

About the position

Birkey's is on the lookout for a Marketing Coordinator with a blend of creativity and technical savvy to enhance our brand's narrative. Situated in the vibrant community of Champaign, IL, this role offers the chance to be part of a dynamic marketing team. Reporting to the Marketing Manager, you'll collaborate closely with another talented Marketing Coordinator, playing a pivotal role in our storytelling efforts across various platforms. In this position, you will spearhead marketing campaigns from conception to execution, working alongside a tight-knit team. You will utilize Adobe Creative Cloud to create compelling visual storytelling and generate engaging content for our digital presence, including social media and email marketing. Additionally, you will be responsible for capturing the essence of our brand and community engagement through event photography and videography. You will employ digital tools like Active Campaign, ClickFunnels, and social media management platforms to elevate our marketing strategies. Your role will also involve contributing to team brainstorming sessions with fresh ideas and innovative approaches, as well as staying ahead of marketing trends and leveraging insights to keep our brand at the forefront. Furthermore, you will oversee the creation and selection of promotional materials that resonate with our brand identity.

Responsibilities

• Spearhead marketing campaigns from conception to execution.
• Utilize Adobe Creative Cloud for compelling visual storytelling.
• Generate engaging content for digital presence, including social media and email marketing.
• Capture event photography and videography to reflect brand and community engagement.
• Employ tools like Active Campaign and ClickFunnels to enhance digital marketing strategies.
• Contribute fresh ideas during team brainstorming sessions.
• Stay ahead of marketing trends and leverage insights for brand positioning.
• Oversee the creation and selection of promotional materials.

Requirements

• 2+ years of marketing experience with a focus on creative design and strategic communication.
• Proficiency in Adobe Creative Cloud, particularly InDesign, Lightroom, and Photoshop.
• Strong interpersonal and communication skills, with the ability to manage multiple projects under tight deadlines.
• Passion for marketing, supported by a strong work ethic and integrity.

Benefits

• Competitive salary and benefits reflective of skill set and contributions.
• Opportunity for professional growth in a supportive and dynamic work environment.