Lotus Executives - Irving, TX
posted 3 months ago
Join our dynamic marketing team as a Marketing Coordinator and play a pivotal role in driving our brand's success. As a Marketing Coordinator, you will be responsible for assisting in the development and implementation of marketing strategies to enhance our market presence and engage our target audience effectively. This position requires a detail-oriented individual with a passion for marketing, who possesses the required skills and is eager to contribute to a dynamic team. You will work closely with various departments to ensure that our marketing efforts align with our overall business objectives and effectively communicate our brand message. In this role, you will conduct market research to identify trends, opportunities, and competitor activities, which will inform our marketing strategies. You will assist in budgeting and tracking expenses for marketing campaigns, ensuring that we stay within our financial parameters while maximizing our marketing impact. Utilizing Adobe Creative Suite, you will create visually appealing marketing materials that resonate with our audience and reflect our brand identity. Additionally, you will manage content on our WordPress platform to ensure a consistent brand message across all channels. You will execute content marketing strategies across various channels, oversee email marketing campaigns to nurture leads and engage customers, and coordinate print advertising materials while liaising with vendors for production. A basic knowledge of HTML5 will be beneficial for making minor website updates, and you will support advertising sales initiatives by providing necessary marketing materials. This is an exciting opportunity to shape the future of our brand through innovative marketing strategies.