Marketing Coordinator

Staffing Texas - Bryan, TX

Full-time - Mid Level

Bryan, TX

Administrative and Support Services

About the position

The Marketing Coordinator will support marketing initiatives aimed at enhancing brand awareness and driving engagement through various channels. This role requires a combination of creativity and analytical skills, as the coordinator will collaborate with cross-functional teams to execute and monitor marketing campaigns effectively.

Responsibilities

• Assist in the development and implementation of marketing strategies and campaigns across multiple platforms, including digital, print, and social media.
• Coordinate content creation for various channels, ensuring alignment with brand messaging and target audience.
• Manage email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
• Conduct market research and analyze trends to inform marketing strategies.
• Collaborate with the advertising team to create print advertising materials that effectively communicate our brand message.
• Utilize marketing automation tools to streamline processes and improve campaign efficiency.
• Monitor and report on campaign performance using analytics tools such as Google Analytics.
• Support the execution of events and promotions to enhance brand visibility.
• Attend local meetings around the area.
• Other duties as assigned.

Requirements

• Bachelor's degree in Marketing or related field.
• 2 years of experience in marketing (preferred).
• Proficiency in digital marketing strategies, including content marketing, email marketing, and analytics.
• Strong understanding of advertising principles and techniques across various media channels.
• Familiarity with Google Analytics and other analytics platforms for measuring campaign performance.
• Excellent copywriting skills with the ability to create engaging content tailored to different audiences.
• Experience with marketing automation tools is preferred.
• Strong organizational skills with attention to detail and the ability to manage multiple projects simultaneously.
• Effective communication skills, both written and verbal, with a collaborative mindset.
• A proactive approach to problem-solving and a willingness to learn new skills in a fast-paced environment.

Nice-to-haves

• Experience with marketing automation tools is preferred.