Marketing Coordinator

$49,920 - $62,400/Yr

Bouldering Project - Salt Lake City, UT

Full-time - Mid Level

Salt Lake City, UT

Professional, Scientific, and Technical Services

About the position

Bouldering Project's mission is to foster meaningful human connection with the most inspiring and inclusive climbing, movement, and community spaces. We care deeply about humans and are driven by the pursuit of better. Our goal is to create joyful places and pathways for climbing, fitness, yoga, and social experiences that inspire people to challenge themselves and engage in a lifestyle centered around health, friendship, and purpose. The Marketing Coordinator at Salt Lake Bouldering Project plays a crucial role in curating human connection, both in the physical and digital realms. This position is designed for a community builder and communicator who excels at bringing people together and delivering messages that resonate, particularly through social media and email communications. The Marketing Coordinator will be responsible for driving membership growth by creating and maintaining customer acquisition and retention routines using our growing contact database and CRM platform (Customer.io). This role will also involve integrating the gym into the local community through grassroots marketing efforts, such as event tabling and partnership development with schools, non-profits, businesses, and affinity groups. The coordinator will develop and execute marketing plans for various events, products, classes, workshops, and sales in collaboration with the gym leadership team. Additionally, they will create and publish marketing assets, including social media videos, print materials using brand templates, and community newsletters. The Marketing Coordinator will drive the social strategy for Salt Lake BP's social platforms, including content creation and reporting. They will maintain information accuracy across communication channels such as the local website, brochures, signage, and the internal events calendar. Analyzing data to make improvements and provide recommendations on marketing strategy and areas of focus will also be part of the role. Collaboration with the corporate marketing team and assisting in the local execution of company-wide initiatives will be essential. The coordinator will connect with local climbers, staff, and community members to foster growth and interest in the gym.

Responsibilities

• Drive membership growth through the creation and maintenance of customer acquisition and retention routines using our growing contact database and CRM platform (Customer.io).
• Integrate the gym into the local community through grassroots marketing such as event tabling and partnership development with schools, non-profits, businesses, affinity groups, etc.
• Develop and execute marketing plans for events, products, classes, workshops, sales, etc. in collaboration with the gym leadership team.
• Create & publish marketing assets including social media videos, print assets using brand templates, and community newsletters.
• Drive social strategy for Salt Lake BP social platforms including content creation, and reporting for Salt Lake BP social platforms.
• Maintain information accuracy across communication channels such as the local website, brochures, signage, internal events calendar, etc.
• Review and analyze data to make improvements and provide recommendations on marketing strategy and areas of focus.
• Collaborate with the corporate marketing team and assist in the local execution of company wide initiatives.
• Connect with our local climbers, staff, and community members to foster growth and interest.

Requirements

• Bachelor's degree in marketing, communications, business, or related field preferred.
• 3+ years of experience in marketing, ideally including experience with social media and email marketing.
• Experience growing a community.
• Event planning and coordination experience.
• Availability on nights and weekends.
• Highly collaborative with excellent written and verbal communication skills.
• Highly personable, enjoys meeting new people, and talking to groups.
• Excellent organizational, project management, and multi-tasking skills, including demonstrated ability to manage multiple projects in parallel.
• Self-starter who takes ownership and is able to lead without direct supervision.
• Self-motivated, curious, and eager to learn.
• Must be passionate about climbing.

Nice-to-haves

• Bonus if you're already integrated in the local climbing community.

Benefits

• Gym memberships for you and a partner
• Gear and merchandise discounts in-store and at local retailers
• A work environment where community, respect, and balance are core