Marketing Coordinator

$37,981 - $47,486/Yr

Brookdale Senior Living - Vernon Hills, IL

Full-time - Entry Level

Vernon Hills, IL

Nursing and Residential Care Facilities

About the position

The Marketing Coordinator at Brookdale Vernon Hills plays a crucial role in supporting the sales and marketing efforts of the community. This position is designed for individuals who are passionate about making a difference in the lives of others while also seeking personal and professional growth. The Marketing Coordinator will provide essential marketing support services to the sales staff, ensuring that all sales and marketing initiatives are executed in a timely and efficient manner. This includes utilizing various sales processes, systems, and forms to track information, compile data, and generate reports that help meet or exceed community revenue goals. In this role, the Marketing Coordinator will communicate daily with the community sales leader and other key associates to monitor the status of prospective move-ins. They will act as a liaison between new residents and the community, coordinating the move-in process to ensure a welcoming experience. This involves completing necessary paperwork, preparing residences, scheduling movers, and coordinating community support. The Marketing Coordinator will also work closely with maintenance and operations teams to manage unit turnover and maintain availability listings for the sales team. Additionally, the Marketing Coordinator will assist in scheduling and executing events aimed at lead generation and advancement, ensuring that the sales office is well-stocked with marketing materials and move-in packets. They will represent the community at outside events and professional groups, using their knowledge of the local area to plan and implement activities that align with the community marketing plan. The role requires maintaining accurate records in the lead management system and preparing data for weekly and monthly reports to provide insights into sales performance.

Responsibilities

• Provides marketing support services to the sales staff to ensure the timely administration of sales and marketing efforts.
• Utilizes sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and meet or exceed community revenue goals.
• Communicates daily with community sales leader and other key associates regarding the status of all prospective move-ins.
• Serves as liaison between new resident and community by coordinating the move-in process for new residents in an efficient and welcoming manner.
• Ensures paperwork completion, including PPOC (Physician Plan of Care), residence preparation, mover scheduling, community support.
• Coordinates with maintenance and operations on unit turnover (UTOs) and maintains unit availability listings for the sales team.
• Assists community sales leader in scheduling and executing on events including lead generation and lead advancement events and maintaining and organizing RSVP lists for events.
• Ensures sales office is stocked with marketing information and move-in packets.
• Represents the community and increases awareness through participation in outside events, professional groups, and community involvement as directed by the community sales leader.
• Maintains working knowledge of the lead management system and uses to develop reports.

Requirements

• High school diploma or General Education Degree (GED) required.
• A minimum of one year administrative experience required, preferably in the retirement, hospitality, or medical industry with a proven track record of focus on customer service is required.
• Ability to greet staff and visitors in a courteous and friendly manner.
• Knowledge of Medicare and Medicaid regulations to include applicable processes, if required in the community.
• Ability to effectively listen and communicate verbally and in writing.
• Ability to effectively manage time, tasks and projects in a dynamic environment.
• Ability to build trust and act honestly in relationships with others.
• Ability to assess and understand customers' expectations, needs and circumstances.
• Ability to work effectively with diverse personalities and to treat people with dignity, respect, fairness and maturity.
• Ability to operate personal computers and related software including Microsoft Office applications.

Nice-to-haves

• Additional education can be substituted for years of experience.

Benefits

• Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.
• Tuition Reimbursement
• Pet Insurance
• Adoption Reimbursement Benefits
• Variety of Associate Discounts
• Early Access to Paycheck with Earned Wage Access is available for Hourly Associates (outside of CA).
• Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.