Marketing Coordinator

$41,600 - $41,600/Yr

Handels Homemade Ice Cream - Los Angeles, CA

Full-time

Los Angeles, CA

Food Services and Drinking Places

About the position

We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. In this role, you will be responsible for supporting the marketing department in various initiatives aimed at enhancing brand awareness, driving engagement, and increasing market share. The ideal candidate will possess a blend of creativity and analytical skills, with a strong understanding of both digital and traditional marketing strategies.

Responsibilities

• Assist in the development and execution of marketing campaigns across multiple channels including social media, print advertising, and digital platforms.
• Conduct market research to identify trends, competitor activities, and customer preferences to inform marketing strategies.
• Manage and optimize performance marketing initiatives through SEO, Google Ads, and analytics tools to maximize ROI.
• Collaborate with the design team to create visually appealing marketing materials using Adobe Creative Suite.
• Monitor and report on the effectiveness of marketing campaigns using analytics tools, providing insights for continuous improvement.
• Support social media marketing efforts by creating content calendars, scheduling posts, and engaging with followers.
• Coordinate print advertising efforts including layout design, distribution logistics, and tracking performance metrics.
• Assist in organizing promotional events and trade shows to enhance brand visibility.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Proven experience in marketing or related roles is a plus.
• Strong understanding of advertising principles and performance marketing strategies.
• Proficiency in Google Analytics and other analytics tools to assess campaign performance.
• Familiarity with SEO best practices to enhance online visibility.
• Experience with social media platforms and content creation techniques.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for designing marketing materials.
• Excellent written and verbal communication skills with strong attention to detail.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.

Benefits

• Contract position with pay starting from $20 per hour.
• Flexible 4-hour shifts from Monday to Friday.