Marketing Coordinator

$105,000 - $153,000/Yr

Unclassified - Sioux Falls, SD

Full-time - Mid Level

Sioux Falls, SD

About the position

The Marketing Coordinator at Midwestern Mechanical, Inc. plays a crucial role in the planning and execution of both traditional and digital marketing strategies. This position reports directly to the Vice President and involves a variety of responsibilities aimed at enhancing the company's marketing efforts. The coordinator will assist in the development and execution of marketing campaigns that include print, radio, and direct mail, while also collaborating with external agencies for creative development and media placement. Additionally, the role encompasses coordinating events, sponsorships, and community outreach programs to strengthen the company's presence in the local market. In the realm of digital marketing, the Marketing Coordinator will support the execution of strategies that involve website updates, social media management, email campaigns, and digital advertising. This includes working closely with third-party marketing teams to create and curate engaging content for various digital platforms. A significant aspect of the role is media relations, where the coordinator will develop and maintain relationships with media outlets, coordinate press releases, and prepare media kits for distribution. Content creation is another key responsibility, requiring the coordinator to assist in writing copy and coordinating visuals for various marketing channels. Collaboration with internal teams is essential to gather insights and information necessary for effective content development. The coordinator will also support the planning and execution of industry-related events and trade shows, ensuring that all aspects of these events are well-organized and executed. To measure the effectiveness of marketing campaigns, the Marketing Coordinator will utilize analytics tools to provide insights and recommendations for future improvements. This position requires a proactive individual who can manage multiple tasks and projects simultaneously while demonstrating strong organizational skills, creativity, and adaptability to changing priorities.

Responsibilities

• Assist in planning and executing traditional marketing campaigns, including print, radio, and direct mail.
• Collaborate with external agencies for creative development and media placement.
• Coordinate events, sponsorships, and community outreach programs.
• Support the execution of digital marketing strategies, including website updates, social media, email campaigns, and digital advertising.
• Work with third-party marketing teams to create and curate content for digital platforms.
• Develop and maintain relationships with media outlets.
• Coordinate press releases, media kits, and other materials for media distribution.
• Assist in creating content for various marketing channels, including writing copy and coordinating visuals.
• Collaborate with internal teams to gather information and insights for content development.
• Support the planning and execution of industry-related events and trade shows.
• Utilize analytics tools to measure the effectiveness of marketing campaigns and provide insights for future improvements.

Requirements

• 2+ years of experience in marketing coordination, with exposure to both traditional and digital marketing.
• Completion of High School Diploma or equivalent required.
• B.S. degree in Marketing or Advertising is preferred.
• Strong organizational skills with the ability to manage multiple tasks and projects simultaneously.
• Excellent written and verbal communication skills.
• Demonstrate ability to contribute creative ideas for marketing campaigns.
• Familiarity with digital marketing tools and platforms.
• Ability to adapt to changing priorities and timelines.
• Ability to find solutions with strong attention to detail.
• Ability to work independently with minimal supervision.