Marketing Coordinator

$45,760 - $45,760/Yr

Great Salt Lake Brine Shrimp Cooperative - Ogden, UT

Part-time - Entry Level

Remote - Ogden, UT

Fishing, Hunting and Trapping

About the position

The Marketing Coordinator position at Great Salt Lake Brine Shrimp Cooperative, Inc. is a part-time hybrid role that supports the Marketing team in the creation and implementation of marketing campaigns. The successful candidate will be responsible for collecting data and analyzing market trends to enhance overall marketing efforts. This role is crucial for the company, which is an established aquaculture business located in Ogden, Utah, known for manufacturing and supplying quality feed to shrimp and fish hatcheries globally. In this position, the Marketing Coordinator will assist in various aspects of campaign development, including content creation, research, design, and communication. The candidate will develop marketing campaign content such as graphics, videos, and social media posts, primarily focusing on LinkedIn and the company website. Additionally, the role involves analyzing industry trends and competitor product placements to generate engaging content that resonates with the target audience. The Marketing Coordinator will also be responsible for creating standardized templates for social media posts, designing marketing materials for various projects, and building an ongoing calendar for social media activities. Effective communication with the Executive, Sales, and Marketing teams regarding campaign objectives, timelines, and deliverables is essential. Furthermore, the role includes gathering social media interactions and identifying key demographics to enhance the brand's global footprint.

Responsibilities

• Assist with the creation and implementation of marketing campaigns.
• Develop marketing campaign content such as graphics, videos, and social media posts, primarily focused on LinkedIn and the company website.
• Analyze industry trends, market developments, and competitor product placement to generate relevant and engaging content.
• Create a set of templates for social posting that standardizes the brand and streamlines processes.
• Design marketing materials as needed for marketing projects.
• Build an ongoing calendar for social posts focused on products, activities, and industry trends.
• Communicate campaign objectives, timelines, and deliverables to the Executive, Sales, and Marketing teams.
• Gather social media interactions and identify key demographics to increase brand footprint globally.

Requirements

• Experience working remotely with the discipline to meet deadlines and the ability to work independently with limited supervision.
• Strong verbal and written communication skills in English, with creative writing experience highly desired.
• Experience with Adobe Creative Cloud design suite, specifically Illustrator and Photoshop.
• Video creation and editing experience preferred, but not required.
• Good understanding of LinkedIn and social media campaign creation, with a focus on increasing key metrics by delivering relevant content.
• Attention to detail, well organized, and excellent follow-through.

Nice-to-haves

• Experience in marketing for at least 1 year.
• Proficiency in Adobe Photoshop for at least 1 year.
• Proficiency in Adobe Illustrator for at least 1 year.
• Proficiency in Adobe Creative Suite for at least 1 year.

Benefits

• Flexible working hours due to the hybrid work model.
• Supportive management team and collaborative work environment.