Marketing Coordinator

$45,000 - $50,000/Yr

Gene's Refrigeration, Heating & Air Conditioning, Inc. - Medina, OH

Full-time - Entry Level

Medina, OH

About the position

The Marketing Coordinator will play a crucial role in enhancing brand awareness and driving revenue through various marketing strategies. This position involves utilizing both traditional and digital media to create effective advertising campaigns, analyze market data, and collaborate with clients and team members to optimize marketing efforts.

Responsibilities

• Build brand awareness through various media outlets
• Plan sales and advertising campaigns
• Collect and analyze market research data
• Identify potential markets and test them extensively
• Work within various multimedia outlets to promote a product
• Design and oversee ad layouts
• Decide which media format (print, television, radio, web, billboard) best suits the assignment
• Present projects to clients and work with them to strategize and improve the material according to their needs
• Work within a team of marketers to collaboratively create an ad campaign
• Keep track of and balance budgets
• Establish beneficial pricing strategies
• Negotiate advertising contracts

Requirements

• Proven experience in marketing or related fields
• Strong understanding of social media marketing strategies and tools
• Familiarity with performance marketing techniques to drive measurable results
• Knowledge of SEO principles to enhance online visibility
• Experience in product management is a plus but not required
• Bachelor's degree in marketing, business administration or related field; MBA preferred
• Previous experience in sales, marketing, advertising, and brand management
• Membership in the American Marketing Association (AMA) preferred
• Professional Certified Marketer (PCM) certification a plus
• Experience in website design and content development
• Stellar written and oral communication skills
• Extensive knowledge of current and relevant markets
• Proficient in analytics and market testing
• Willingness to try innovative marketing strategies
• Excellent time management, able to balance many projects at once

Nice-to-haves

• Experience in product management
• Membership in the American Marketing Association (AMA)
• Professional Certified Marketer (PCM) certification

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance