Marketing Coordinator

Tiff's Treats - Austin, TX

Full-time - Mid Level

Austin, TX

Food Services and Drinking Places

About the position

The Marketing Coordinator at Tiff's Treats plays a crucial role in the company's marketing efforts, focusing on engaging customers and driving sales through strategic email marketing campaigns. This position requires a self-starter who thrives in a fast-paced, startup-style environment and involves collaboration with various marketing teams to ensure cohesive campaign execution.

Responsibilities

• Develop and deploy compelling email marketing campaigns, including drafting content, basic graphic design, list management, and ensuring alignment with brand voice and goals.
• Execute daily management of email campaigns, including setup, editing, and review to ensure best practices, technological standards, and compliance with brand guidelines and regulations.
• Oversee the QA process for email campaigns, ensuring accuracy in content and functionality of links while maintaining accessibility standards.
• Collaborate closely with Digital Marketing, Brand Marketing, Experiential Marketing, and the Cookie Command Center to keep all stakeholders informed and engaged with campaign strategies, particularly focusing on geo-targeted campaigns for market expansion.
• Stay up-to-date with email marketing trends, including coding, design, testing, and compliance with legal standards.
• Conduct A/B testing to refine and optimize email marketing strategies.
• Seek and integrate new customer data sources, offering recommendations for innovative marketing initiatives based on insights.
• Support the marketing team with calendar updates and cross-functional communication to streamline campaign planning and execution.
• Manage the inventory of marketing materials, ensuring all resources are current, accurate, and reflect the brand effectively, and coordinate the creation of new materials as needed.
• Communicate campaign objectives, timelines, and deliverables clearly across business teams, ensuring alignment and coordination.
• Provide marketing support to the Sales Team, including the creation and distribution of email content, Hubspot support, and marketing collateral.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Strong interest in and passion for email marketing, with a desire to develop expertise in this area.
• Excellent communication, organizational, and project management skills.
• Basic proficiency in email marketing platforms (e.g., Iterable) and knowledge of HTML are preferred but not required.
• Ability to work effectively both independently and as part of a collaborative team environment.