Marketing Coordinator

Western Alliance Bank - Dallas, TX

Full-time - Mid Level

Dallas, TX

Credit Intermediation and Related Activities

About the position

The Marketing Coordinator will play a vital role in managing AmeriHome's Retail Lending Social Media channels and supporting various marketing initiatives. This position requires a dynamic and creative individual who can collaborate effectively within a small marketing team, focusing on brand recognition, lead generation, and content creation across multiple platforms. The role also involves video production skills and the execution of omni-channel marketing campaigns to drive mortgage leads and enhance customer retention.

Responsibilities

• Create content and strategy for social media channels to drive leads, brand recognition, and follower engagement.
• Manage and execute on content creation through posts, monthly calendars, and analytics.
• Analyze and report on social media performance and identify new opportunities.
• Write, proofread, and edit creative content.
• Use various design and video software to create marketing materials.
• Support the execution of marketing campaigns including copy writing, SEO keywords, and QA review for social, websites, email, direct mail, and print.
• Manage AmeriHome's TrustPilot and other reviews for publishing in marketing communications.
• Maintain Product Giveaway Tracking for Borrower incentives.
• Support the development and execution of marketing internal communications and programs.
• Ensure compliance and quality control of all communications following guidelines.
• Develop partnerships across the organization to drive strategic execution.
• Contribute to the communication strategy to increase brand loyalty.

Requirements

• Minimum 5 years of marketing or related experience required.
• Bachelor's degree required.
• Financial services experience highly recommended.
• Proven track record of gaining increases in audience share among social channels.
• Video content and production expertise.
• Working knowledge of SEO and implementation.
• Exceptional project management, attention to detail, and organizational skills.
• Strong written storytelling and verbal communication skills.
• Skilled in writing and editing content.
• Proficient in Microsoft Office, Canva, and video software.
• Experience working in a regulated, compliance-heavy industry.

Nice-to-haves

• Experience with HubSpot and WordPress.
• Adobe Creative Suite experience preferred but not required.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Tuition reimbursement
• Wellness program