Marketing Coordinator

Masis Professional Group - Holyoke, MA

Full-time - Entry Level

Holyoke, MA

About the position

The Marketing Coordinator will play a crucial role in enhancing brand recognition and executing communication strategies across various digital platforms. This position is focused on creating and managing customer-facing materials that promote the organization's products and services, ultimately streamlining customer engagement and business interactions.

Responsibilities

• Create, maintain, and strengthen the organization's overall brand through all media avenues using strong communication and photography skills.
• Manage social media platforms to enhance brand visibility and engagement.
• Provide management and support for online product sales, promotional writing, and marketing initiatives.
• Develop strategic marketing initiatives and activities to drive brand awareness.
• Develop, implement, and update marketing plans and materials that include print, broadcast, and online content.
• Oversee website management and design to ensure optimal user experience and brand representation.
• Engage in creative script writing for marketing materials and presentations.
• Prepare trade show presentations to effectively showcase products.

Requirements

• Proven experience in a marketing role.
• Strong understanding of digital marketing concepts and tools.
• Ability to multitask and work effectively in a fast-paced environment.
• Familiarity with e-commerce, product management, sales, advertising, research, and SEO is a plus.

Nice-to-haves

• Experience with Google AdWords.
• Familiarity with Mailchimp for email marketing campaigns.
• Skills in website design and management.
• Graphic design skills are desirable.

Benefits

• Starting rate of $23.72 per hour, with potential for higher pay based on experience.