Marketing Coordinator

$45,000 - $50,000/Yr

Gene's Refrigeration, Heating & Air Conditioning, Inc. - Medina, OH

Full-time - Mid Level

Medina, OH

About the position

The Marketing Coordinator at Gene's Refrigeration, Heating & Air Conditioning, Inc. is responsible for enhancing brand awareness and driving revenue through various marketing strategies. This role involves planning and executing advertising campaigns, analyzing market data, and collaborating with a team to create effective promotional materials across multiple media platforms.

Responsibilities

• Build brand awareness through various media outlets
• Plan sales and advertising campaigns
• Collect and analyze market research data
• Identify potential markets and test them extensively
• Work within various multimedia outlets to promote a product
• Design and oversee ad layouts
• Decide which media format (print, television, radio, web, billboard) best suits the assignment
• Present projects to clients and work with them to strategize and improve the material according to their needs
• Collaborate with a team of marketers to create an ad campaign
• Keep track of and balance budgets
• Establish beneficial pricing strategies
• Negotiate advertising contracts

Requirements

• Proven experience in marketing or related fields
• Strong understanding of social media marketing strategies and tools
• Familiarity with performance marketing techniques to drive measurable results
• Knowledge of SEO principles to enhance online visibility
• Bachelor's degree in marketing, business administration or related field; MBA preferred
• Previous experience in sales, marketing, advertising, and brand management
• Experience in website design and content development
• Stellar written and oral communication skills
• Extensive knowledge of current and relevant markets
• Proficient in analytics and market testing
• Excellent time management, able to balance many projects at once

Nice-to-haves

• Experience in product management is a plus but not required
• Membership in the American Marketing Association (AMA) preferred
• Professional Certified Marketer (PCM) certification a plus

Benefits

• Health savings account
• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• 401(k) matching
• Life insurance
• Referral program
• Retirement plan