American Ballet Theatre - New York, NY
posted 4 months ago
The Digital Media Marketing Coordinator at American Ballet Theatre (ABT) plays a crucial role in enhancing the organization's digital presence and community engagement. Reporting directly to the Chief Marketing Officer, this position is responsible for cultivating and nurturing ABT's digital communities through effective email communications and social media engagement. The coordinator will contribute to the development and execution of ABT's social media strategy, driving content creation across various digital and social channels while assisting in the analysis of campaign results. This role requires collaboration with multiple departments, including Marketing, Press, Artistic, Development, and Education, to ensure a cohesive messaging strategy across all platforms. The ideal candidate for this position is enthusiastic, organized, and highly creative, with a strong ability to manage multiple projects and meet competing deadlines. As a hybrid workplace position, the coordinator will be expected to work both remotely and on-site, adapting to the needs of the organization and its stakeholders. The role involves utilizing reporting platforms to gain insights into marketing performance, producing regular reports for internal and external stakeholders, and strategizing key target audiences for effective communication deployment. The coordinator will also oversee the Marketing Assistant's duties related to email communications and manage all ABT social media channels, ensuring engaging content is consistently shared across platforms. In addition to content creation and management, the Digital Media Marketing Coordinator will be responsible for analyzing email reports, managing influencer relationships, and coordinating acquisition campaigns to engage prospective donors. The position requires a strong understanding of branding, visual design principles, and the ability to thrive in a fast-paced environment, making it essential for the candidate to possess excellent project management and organizational skills. Overall, this role is pivotal in amplifying ABT's digital presence and ensuring the organization's mission and impact are effectively communicated to its audience.