Marketing Coordinator

$39,520 - $52,000/Yr

Lumadent - Reno, NV

Full-time - Entry Level

Reno, NV

Miscellaneous Manufacturing

About the position

LumaDent is seeking a Marketing Coordinator to join our team in Reno, NV. As a leading provider of high-quality dental illumination solutions, loupes, and accessories, we are committed to enhancing the precision and efficiency of dental professionals worldwide. The Marketing Coordinator will play a crucial role in amplifying our online presence through strategic content creation and optimization. This position requires a blend of creativity and analytical skills, as the successful candidate will be responsible for producing engaging, high-quality content that aligns with our brand and targets relevant keywords to enhance our visibility across search engines. In this role, you will create and execute a comprehensive content strategy that aligns with our SEO goals. This includes conducting keyword research, competitive analysis, and staying updated with industry trends. You will develop and optimize website content, blog posts, social media posts, product descriptions, and other digital assets to improve our organic search rankings. Collaboration is key, as you will work cross-functionally with marketing, development, and product teams to ensure that all content meets brand standards and marketing objectives. Additionally, you will monitor and analyze website performance metrics using tools like Google Analytics and Google AdWords to assess the effectiveness of content strategies. Reputation management on Google, review sites, and social media will also be part of your responsibilities, requiring personalized customer follow-up. This position offers an exciting opportunity to contribute to innovative solutions within the dental industry while working in a dynamic and collaborative environment.

Responsibilities

• Create and execute a comprehensive content strategy that aligns with SEO goals, incorporating keyword research, competitive analysis, and industry trends.
• Develop and optimize website content, blog and social posts, product descriptions, and other digital assets to improve organic search rankings.
• Collaborate cross-functionally with marketing, dev, and product teams to ensure content meets brand standards and marketing objectives.
• Conduct keyword research to identify opportunities for content creation and optimization.
• Monitor and analyze website performance metrics using tools like Google Analytics + Google AdWords to assess the effectiveness of content strategies.
• Stay up-to-date with SEO best practices and algorithm updates, adapting strategies accordingly.
• Manage reputation on Google, review sites, and social media with personalized customer follow-up.

Requirements

• Proven experience in content creation with a strong focus on SEO optimization, product copywriting, and lead generation.
• Proficiency in SEO tools like SEMrush, Moz, or Ahrefs.
• Excellent writing and editing skills with a keen eye for detail.
• Understanding of on-page and off-page SEO strategies.
• Familiarity with HTML, CSS, and content management systems (e.g., Webflow, Shopify).
• Strong analytical skills to interpret data and draw actionable insights.
• Ability to work both independently and collaboratively in a fast-paced environment.
• A passion for staying abreast of industry trends and evolving SEO practices.
• Familiarity with creative software such as Canva Pro and Adobe Creative.
• Familiarity with social media and content creation.

Nice-to-haves

• Experience with JavaScript for web development.
• Ability to analyze sales data and conduct market research.
• Experience in creating promotional/marketing materials for web and social media.
• Competency in web tools like HTML, CSS, JavaScript.
• Ability to manage SEO/SEM and individual projects while meeting deadlines.

Benefits

• Opportunity for professional growth and development.
• A dynamic and collaborative work culture.
• Chance to contribute to innovative solutions within the dental industry.