Marketing Coordinator

NVR - Myrtle Beach, SC

Full-time - Entry Level

Myrtle Beach, SC

Credit Intermediation and Related Activities

About the position

The Marketing Coordinator at Ryan Homes plays a crucial role in supporting the Regional Marketing Team by focusing on lead generation and marketing strategy. This position involves creating and distributing digital marketing messages, collaborating with sales and marketing teams, and continuously improving digital marketing efforts to drive sales.

Responsibilities

• Use Exact Target to design, gain approval of, and send e­blasts to prospects and realtors
• Maintain eblast action plans and schedules for coming soon and open communities
• Track and share eblast performance results
• Carry out internal marketing efforts to support Google My Business Listings and advertising campaigns
• Relay ad changes to ad agencies
• Ensure compliance with equal housing, payment disclaimers, and Ryan Homes Brand
• Proof all Regional Marketing pieces for print/web
• Pull ad proofs, targeting & performance data for each ad as needed
• Assist with community webpage copy and photos updates to drive traffic and trigger lead actions
• Assist with implementing Virtual Community Review (VCR) action items
• Complete administrative web changes, including price changes, inventory home information, etc. as needed
• Coordinate procurement of product and community videos and photos

Requirements

• Two to four years of successful email marketing experience
• Basic knowledge of HTML and/or experience with Exact Target systems or similar
• Demonstrated ability to prepare and distribute reports
• Effective oral and written communication skills, with a strength in creative copy
• Associate's or bachelor's degree, preferred

Benefits

• Stock ownership through a profit sharing trust as part of retirement savings package
• Comprehensive benefits package
• Career guidance and mentorship from experienced management team