Marketing Coordinator

- Entry Level

York, PA

About the position

Reporting directly to the Director of Marketing, the Marketing Coordinator will play an integral role supporting the execution of various marketing initiatives across multiple digital channels. You will gain hands-on experience in a real-world marketing team, with exposure to multiple areas of digital marketing in a growing company. This is a great opportunity to develop portfolio-worthy work in organic social media, paid ads, content creation and website management in a collaborative, learning-focused environment with mentorship from experienced marketing professionals.

Responsibilities

• Assist in content creation, scheduling and community engagement across social platforms (Facebook, Instagram, LinkedIn, etc.) and IREGC companies.
• Monitor and analyze social media performance to optimize future campaigns.
• Assist in brainstorming content ideas and latest trends.
• Design marketing materials using Photoshop, InDesign, and Canva for both digital and print use.
• Video editing.
• Ensure brand consistency across all marketing assets.
• Assist in setting up and optimizing paid campaigns across Google Ads, social media, and other digital platforms.
• Analyze ad performance data and recommend improvements.
• Support updates and maintenance of company websites to ensure fresh and relevant content.
• Assist with basic SEO and website analytics tracking.
• Order store marketing materials on an as needed basis for current and new locations.
• Other duties as assigned

Requirements

• Degree in Marketing, Communications, Graphic Design, or a related field.
• Familiarity with social media platforms, digital marketing, and content creation.
• Basic knowledge of Photoshop, InDesign, and Canva (bonus points for experience with video editing)
• Strong attention to detail and ability to multitask in a fast-paced environment
• Excellent written and verbal communication skills.