Marketing Coordinator

$41,434 - $51,792/Yr

Brookdale Farmington - Farmington, CT

Full-time - Entry Level

Farmington, CT

Nursing and Residential Care Facilities

About the position

As a Marketing Coordinator at Brookdale Gables Farmington, you will play a crucial role in supporting the sales team and ensuring the effective administration of marketing efforts. Your primary responsibilities will include providing marketing support services to the sales staff, which involves utilizing sales processes and systems to track information, compile data, and meet community revenue goals. You will also be responsible for administrative support within the Sales Department, attending daily sales meetings, and maintaining communication with the community sales leader and other key associates regarding prospective move-ins. In this position, you will act as a liaison between new residents and the community, coordinating the move-in process to ensure it is efficient and welcoming. This includes ensuring all necessary paperwork is completed, scheduling movers, and preparing residences for new residents. You will also coordinate with maintenance and operations on unit turnover and maintain listings of unit availability for the sales team. Additionally, you will assist in scheduling and executing events aimed at lead generation and advancement, ensuring the sales office is stocked with marketing materials, and representing the community at outside events to increase awareness. Your role will require you to maintain a working knowledge of the lead management system, input sales and marketing activities, and prepare data for weekly and monthly reports. You will be expected to greet staff and visitors courteously, manage time and tasks effectively, and build trust with customers and colleagues. This position is ideal for someone who thrives in a dynamic environment and is passionate about providing excellent customer service.

Responsibilities

• Provides marketing support services to the sales staff to ensure the timely administration of sales and marketing efforts.
• Utilizes sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and meet or exceed community revenue goals.
• Provides administrative support for the Sales Department and attends daily sales meetings.
• Communicates daily with community sales leader and other key associates regarding the status of all prospective move-ins.
• Utilizes the sales systems to record pre-residency steps and to facilitate communication.
• Serves as liaison between new resident and community by coordinating the move-in process for new residents in an efficient and welcoming manner.
• Ensures paperwork completion, including PPOC (Physician Plan of Care), residence preparation, mover scheduling, community support.
• Sets up pendants, keys, mailboxes, cable, and coordinates storage for new residents.
• Coordinates with maintenance and operations on unit turn over (UTOs) and maintains unit availability listings for the sales team.
• Works with community sales leader to identify units to be made ready for sales pipeline.
• Assists community sales leader in scheduling and executing on events including lead generation and lead advancement events and maintaining and organizing RSVP lists for events.
• Ensures sales office is stocked with marketing information and move-in packets.
• May request and order marketing materials through company systems.
• Represents the community and increases awareness through participation in outside events, professional groups, and community involvement as directed by the community sales leader.
• Uses relevant community knowledge and research to assist in planning, coordinating, and implementing monthly prospect and/or referral source activities and events as specified by the community marketing plan and community sales leader.
• May answer phone calls, serve as a backup for Sales, and log leads in SMS according to UP system.
• Maintains office 'hot board' and prepares data for weekly and monthly reports.
• Provides sales performance information to community sales leader.
• Maintains working knowledge of the lead management system and uses to develop reports.
• Inputs sales and marketing activities, as directed, in a timely manner and according to systems standards.

Requirements

• High school diploma or General Education Degree (GED) required.
• A minimum of one year administrative experience required, preferably in the retirement, hospitality, or medical industry with a proven track record of focus on customer service is required.
• Ability to effectively listen and communicate verbally and in writing.
• Ability to effectively manage time, tasks and projects in a dynamic environment.
• Ability to operate personal computers and related software including Microsoft Office applications.

Nice-to-haves

• Knowledge of Medicare and Medicaid regulations to include applicable processes, if required in the community.
• Ability to build trust and act honestly in relationships with others.
• Ability to work effectively with diverse personalities and to treat people with dignity, respect, fairness and maturity.

Benefits

• Health insurance
• Life insurance
• Pet insurance
• Retirement plan
• Tuition reimbursement