Marketing Coordinator

$60,500 - $65,000/Yr

O'Connell Electric - Victor, NY

Full-time - Entry Level

Victor, NY

Specialty Trade Contractors

About the position

The Marketing Coordinator at O'Connell Electric Company is responsible for assisting in the development and execution of digital marketing campaigns. This role involves creating engaging content for various platforms, which is essential for communicating messages and supporting the daily operations of the marketing department and the overall marketing strategy. The position requires a candidate who is comfortable navigating construction job sites while adhering to safety protocols, including the use of personal protective equipment (PPE) in all weather conditions. The role also entails a travel requirement of approximately 25% within New York and Pennsylvania, with less than 10% travel throughout the Northeast. In this position, the Marketing Coordinator will develop and produce high-quality, engaging content for the company's website, social media channels, corporate intranet, and other digital platforms. Responsibilities include researching and writing stories and brief company updates, producing and editing high-quality imagery and video assets, and creating custom graphics that align with corporate communications. The candidate will assist in managing and growing the company's social media presence by creating and scheduling posts, monitoring engagement, and responding to comments and messages. Additionally, the Marketing Coordinator will conduct research and implement SEO best practices to optimize content, monitor and analyze website and social media performance, and support the planning and execution of digital marketing campaigns, including paid advertising and promotional activities. The role also involves creating visually appealing graphics, images, and videos using Adobe Creative Suite, conducting research on industry trends, and collaborating with the marketing team and other departments to ensure consistent messaging and brand voice across all digital channels. The candidate will attend corporate events to document significant moments and visit construction job sites to capture high-quality brand imagery and video.

Responsibilities

• Develop and produce high-quality, engaging content for the website, social media channels, corporate intranet, and other digital platforms.
• Research and write stories and brief company updates.
• Produce and edit high-quality imagery and video assets.
• Create custom, brand-related graphics to accompany corporate communications.
• Assist in managing and growing social media presence by creating and scheduling posts, monitoring engagement, and responding to comments and messages.
• Conduct research and implement SEO best practices to optimize content.
• Monitor and analyze website and social media performance using available tools and provide insights to improve results.
• Support the planning and execution of digital marketing campaigns, including paid advertising and other promotional activities.
• Create visually appealing graphics, images, and videos to enhance content and campaigns using Adobe Creative Suite.
• Conduct research on industry trends, competitor activities, and audience preferences to inform content and marketing strategies.
• Work closely with the marketing team and other departments to ensure consistent messaging and brand voice across all digital channels.
• Attend corporate events to document and capture significant moments.
• Create shareable content to inform and engage stakeholders.
• Visit construction jobsites to capture high-quality brand imagery and video.
• Support the marketing team by assisting with graphic design for advertisements, sponsorships, and general marketing services as needed.

Requirements

• Experience with Adobe Creative Suite (we do not use Canva).
• Experience with Microsoft 365 and MS Teams.
• Graphic design knowledge and skills for digital and print deliverables.
• Experience with photography and photo editing.
• Experience producing and editing video content.
• Experience managing social media accounts preferred.
• Knowledge of SEO and inbound marketing strategies.
• Ability to work independently.
• Familiarity with marketing tools and platforms including Google Analytics is preferred.
• Ability to analyze data, understand market trends, and measure success of marketing campaigns.
• Proficiency in using PC and MAC computers.
• Proficiency in using mirrorless digital cameras to create photography and video assets (Nikon).
• Desire and eagerness to continuously hone photography, video, and graphic design skills to master your craft.
• Associate degree in communications, marketing, graphic design or related field is preferred.
• A minimum of three years of marketing experience required.
• Experience in the Architectural, Engineering, Construction (AEC) industry is preferred.
• Must have a portfolio.
• Must have valid driver's license.

Benefits

• Competitive salary based on experience and skills.
• Equal opportunity employer with a commitment to diversity and inclusion.