Marketing Coordinator

NVR - Charleston, SC

Full-time - Entry Level

Charleston, SC

Credit Intermediation and Related Activities

About the position

As a Marketing Coordinator at Ryan Homes, a brand of NVR, you will collaborate with the Regional Marketing Team to enhance lead generation and marketing strategies. This role involves writing, designing, coding, and distributing digital marketing messages to drive sales and improve digital marketing efforts.

Responsibilities

• Use Exact Target to design, gain approval of, and send eblasts to prospects and realtors.
• Maintain eblast action plans and schedules for coming soon and open communities.
• Track and share eblast performance results.
• Carry out internal marketing efforts to support Google My Business Listings and advertising campaigns.
• Relay ad changes to ad agencies.
• Ensure compliance with equal housing, payment disclaimers, and Ryan Homes Brand.
• Proof all Regional Marketing pieces for print/web.
• Pull ad proofs, targeting & performance data for each ad as needed.
• Assist with community webpage copy and photos updates to drive traffic and trigger lead actions.
• Assist with implementing Virtual Community Review (VCR) action items.
• Complete administrative web changes, including price changes, inventory home information, etc. as needed.
• Coordinate procurement of product and community videos and photos.

Requirements

• Two to four years of successful email marketing experience.
• Basic knowledge of HTML and/or experience with Exact Target systems or similar.
• Demonstrated ability to prepare and distribute reports.
• Effective oral and written communication skills, with a strength in creative copy.
• Associate's or bachelor's degree, preferred.

Benefits

• Profit sharing
• Stock ownership through a profit sharing trust as part of retirement savings package.