Marketing Coordinator

$35,360 - $47,840/Yr

Makios® Technology - El Paso, TX

Full-time - Entry Level

El Paso, TX

About the position

The Marketing Coordinator at Makios Technology is responsible for developing and executing marketing strategies that align with the company's brand and growth objectives. This role requires a proactive individual with creativity, organizational skills, and attention to detail to manage various marketing-related tasks, including social media management, content creation, and event planning.

Responsibilities

• Create, design, and distribute engaging monthly newsletters.
• Plan and schedule daily/weekly social media posts across platforms.
• Utilize scheduling tools to manage and automate social media postings.
• Implement and monitor SEO strategies to improve website ranking and visibility.
• Maintain and update website content to align with marketing campaigns.
• Organize company events, trade shows, and other marketing-related events.
• Manage and coordinate corporate gifting strategies for clients and partners.
• Implement recognition programs for employees, including birthdays and work anniversaries.
• Oversee the creation and deployment of internal and external signage.
• Manage the production and distribution of branded clothing and uniforms.
• Coordinate vinyl work for branding purposes.
• Assist with designing marketing materials, presentations, and promotional content.
• Develop content for marketing campaigns, blogs, newsletters, and other promotional materials.
• Write and coordinate the creation of articles related to newsworthy topics.
• Conduct market research to identify industry trends and target audiences.
• Assist in planning and executing marketing campaigns, including email marketing.
• Monitor, analyze, and report on the effectiveness of marketing campaigns.
• Ensure all marketing materials are aligned with the company's branding guidelines.
• Coordinate press releases and media outreach.
• Assist in managing relationships with external partners and sponsors.
• Help manage marketing budgets for maximum impact.
• Collect and analyze customer feedback to inform future marketing strategies.
• Work closely with sales and product teams to align marketing efforts.
• Maintain and update customer and prospect databases for targeted outreach.
• Support internal marketing efforts to keep employees informed.

Requirements

• Bachelor's degree in marketing, communications, or a related field (or equivalent experience).
• Proven experience in a marketing role with demonstrated success in executing comprehensive marketing plans.
• Strong skills in digital marketing, social media management, and SEO.
• Proficiency in basic graphic design software (e.g., Adobe Creative Suite, Canva).
• Experience with website content management systems (e.g., WordPress).
• Exceptional written and verbal communication skills.
• Highly organized with the ability to manage multiple projects simultaneously.
• Creative problem-solver with a keen eye for detail.

Nice-to-haves

• Event planning experience.
• Knowledge of corporate gifting programs and employee engagement strategies.
• Familiarity with vinyl printing and embroidery processes.

Benefits

• A collaborative and supportive work environment.
• Opportunities for professional development and growth.
• Competitive salary and benefits package.